Userpilot

OCTOBER 27, 2021

I mean, when I just did an internet search for “WalkMe”, Google gave me an advertisement result for Whatfix above an ad for WalkMe. Neither platform publishes its pricing information, but user reviews indicate that WalkMe starts at around $9,000 per year and Whatfix at about $1,200 per month. What’s even the difference?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

ProductPlan

MARCH 17, 2020

Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. Common outbound effort activities include: Competitive differentiation. Promotion and advertising. Product Vision. Product strategy. Product development. Product launch.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

ProductPlan

APRIL 2, 2019

All products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup. For product managers, the maturity phase is an opportunity to reduce costs while continuing differentiation of your product from the rest of the market. The Introduction Phase.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

The Product Guy

FEBRUARY 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Department of Product

MAY 22, 2020

And the product team responsible got some pretty brutal reviews in the process. Can I customise it with my own branding? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. The dangers of feature-based differentiation The problem with some features is that they can be cloned.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. Competitive advantage.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. Tara: You definitely had relevant expertise, but I really love that you made the transition from the traditional industry (on Wall Street) to tech. Michael: Early stage is tough.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

BrainMates

OCTOBER 30, 2022

In reality, most companies are reviewing and failing ideas several orders of magnitude less than this. A Wi-Fi-enabled juice dispenser that presses juice from single-serve packets is an example of a technology solution searching for a problem. 3 - No Clear Differentiation In Market. 2 - Inadequate Customer Research.

Development 59

Development Transportation Research Software Product Research 59

BrainMates

NOVEMBER 1, 2021

Most companies are in reality reviewing and failing several orders of magnitude less ideas than this. A wifi-enabled juice dispenser that pressed juice from single-serve packets – it is an example of a technology solution in search of a problem. Failure Point #3 – No clear differentiation in the market.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. We know brands with mojo.

Marketing 209

Marketing B2B Data Visualization Branding 209

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Differentiate your product from other similar products on the market to avoid product parity. Think tech startup launches their first app.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Intercom, Inc.

JUNE 14, 2022

Customer relationship management involves leveraging the right technologies to properly meet your customers’ and prospects’ needs. Top solutions will allow you to orchestrate messages to your customers and prospects across channels, making it easy to target people based on how they’ve previously engaged with your brand.

Reporting Tools 118

Reporting Tools Feedback Software Data Visualization User Testing 118

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” Your product might be the best known and/or have the strongest brand <- Promotion. Figuring this out is often harder than you would expect.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

svpg

SEPTEMBER 30, 2016

I’ve had the opportunity to work with many impressive teams and product managers from a broad range of leading tech companies, and this has helped me to get a better sense of the what is essential to the role, and to success. Those were the technology-powered innovations that enabled the new, much more desirable business model.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Product Management Lessons from the Trenches

DECEMBER 17, 2018

Fortunately, technology has been rapidly advancing and there are tools available that make this a solvable problem. For example, categorizing web pages or search terms into categories to assist marketers in identifying where they want to advertise. Document Summarization?—?creating Machine Translation?—?allowing

Technical Review 30

Technical Review Feedback Software Artificial Inteligence User Testing 30

ProductPlan

NOVEMBER 9, 2022

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

freshtrax

SEPTEMBER 24, 2019

It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. Integration is key.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Business of Software Conference

NOVEMBER 12, 2019

As Mark alluded to I recently started another company called Ropig in the developer tool space but it’s brand new and I don’t really have any lessons learned yet so I’ll focus today’s talk on MeetEdgar. We lost some of our functionality as a tool due to API changes. Easier than if you’re less profitable.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Business of Software Conference

NOVEMBER 12, 2019

As Mark alluded to I recently started another company called Ropig in the developer tool space but it’s brand new and I don’t really have any lessons learned yet so I’ll focus today’s talk on MeetEdgar. We lost some of our functionality as a tool due to API changes. Easier than if you’re less profitable.

Research Software 40

Research Software Software Review Data Visualization User Testing 40

Intercom, Inc.

JULY 23, 2020

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. Then I moved to Los Angeles and worked for an advertising agency in LA called DDB. Now we have HTML and CSS and JavaScript and it’s much, much more technical, as I’m sure the audience knows.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Andrew Chen

MAY 28, 2019

After this analysis, I’m looking for really differentiated verticals of audio. As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. As with all tech trends, it had a longer and slower start before going more mainstream.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Andrew Chen

MAY 28, 2019

After this analysis, I’m looking for really differentiated verticals of audio. As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. As with all tech trends, it had a longer and slower start before going more mainstream.

Analytic Tools 40

Analytic Tools Research Software Feedback Software User Testing 40