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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. How will you differentiate from these? Do you have a custom algorithm or other technology? Where do you stand on your brand?

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A Brief Guide to Product Discovery

Roman Pichler

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? This includes discovering the right UX design and functionality and making the right technical decisions. How will it differ from competing offerings? What are its business goals?

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. But as the strategy will change, I recommend that you review and adjust it at least once per quarter—as a rule of thumb. Make sure that you block the necessary time for product strategy reviews in your calendar. Use Collaborative Workshops to Review and Adapt the Strategy.

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The “51331 memo” and the origins of product management

Product Management Unpacked

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.