Alchemer Mobile

DECEMBER 28, 2021

If you work in mobile marketing or advertising , demographic information is critically important. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same?

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same?

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. 1 – Who are your top priority audiences for the product?

Strategy 56

Strategy Development Product launches Advertising 56

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. Dear Strategy: Episode 081. ###. you might ask. Listen to the podcast episode.

Strategy 53

Strategy Marketing Advertising Workshop 53

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Each level requires a different marketing strategy. Any form of marketing involves educating the market on something.

Education 113

Education Marketing Weak Development Team User Testing 113

Dear Strategy

OCTOBER 14, 2019

Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”. What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”.

Strategy 40

Strategy Vision Advertising Workshop 40

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Usersnap

APRIL 29, 2023

.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive. Write a 1-pager that explains the product vision to the design & marketing team.” Give me a list of roadmap ideas aligned with this strategy.”

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does).

Education 145

Education Marketing Weak Development Team Advertising 145

Mind the Product

MARCH 30, 2020

As the practice of product management develops across AsiaPac, two experts in recruitment consider some commonly asked questions and discuss the future of hiring as the Coronavirus (COVID-19) impacts working life as we know it. Our Experts. In the AsiaPac region, it’s best-known for being the largest investor in Chinese giant Tencent.

Advertising 105

Advertising Product Research Startups Government 105

Department of Product

SEPTEMBER 21, 2023

A Google VP says it has roughly 5 million advertisers, compared with about 10 million who advertise on Meta. In this edition, chip maker Nvidia is the focus. In 2021, top project management tools raised $2 billion+ in equity funding.

Research Software 52

Research Software Analytic Tools Feedback Software Reporting Tools 52

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. No less important are your business goals.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Mind the Product

AUGUST 15, 2018

Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. Becoming Chief Product Officer.

Reporting Tools 73

Reporting Tools Feedback Software Data Visualization Artificial Inteligence 73

Mind the Product

JUNE 13, 2018

Joe Leech, Product Strategy Consultant. Joe Leech is a Product Strategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. Get your workshop tickets. Leadership Forum.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

PMLesson's Ace the PM Interview

APRIL 25, 2022

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. How would you measure the success of a go-to-market strategy?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

The Product Coalition

APRIL 7, 2021

The team offers a high-quality UI design, UX research and design, wireframing, prototyping, implementation in code, QA, software testing, and product deployment. The company has collaborated with startups, small businesses, medium-sized ventures and global names like Google, Huawei, Bolt, MyTaxi, Pipedrive, ZoomEngage, Atlassian, and Codio.

Research Software 114

Research Software Feedback Software Artificial Inteligence User Testing 114

ProductPlan

DECEMBER 1, 2021

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy. A Closer Look at Each Strategy.

Product Strategy 95

Product Strategy Strategy Onboarding KPIs User Testing 95

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Go-To-Market strategy.

Product launches 98

Product launches Product Research User Testing Research Software 98

UX Studio: Product Management

OCTOBER 2, 2023

As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. These design services include journey mapping, web design, content strategy , full-stack development, including CMS implementation, and technical consultation for complex projects.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Mind the Product

DECEMBER 3, 2019

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. Furthermore, revenue is now more commonly generated via subscriptions instead of advertising in order to keep pace with the changing news process.

Product Management 93

Product Management Product Manager Technical Review Vision 93

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. There are different types of product launches. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Mind the Product

JANUARY 31, 2019

For the rest of us, the nature of the recruitment process means that there is often a large information asymmetry – or a gap – between what’s advertised in the job description and discussed in the interview, and the reality of the role and working practices. Vision and Strategy (Business and Product). User-Centric.

Weak Development Team 89

Weak Development Team User Testing Product Management Product Manager 89

Roman Pichler

AUGUST 14, 2018

If the data shows a largely flat performance over the last few months, then the product is likely to be mature. Ideally, you should continuously track the product performance and regularly review the product strategy—at least once per quarter as a rule of thumb. Take Microsoft Word for example. Should You Choose Option 2?

Research Software 139

Research Software Software Review Product Research Systems Review 139

The Product Coalition

JUNE 1, 2020

Yeah, but… it’s hard for guests to find them without being local; it’s hard (as a host) to advertise my property effectively; you’re not sure you can trust the advertised room/flat to be a scam; hosts aren’t sure they won’t be scammed; … . This is where you start turning the vision into a product strategy?—?let’s

Feedback Software 78

Feedback Software User Testing Travel Advertising 78

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Mind the Product

OCTOBER 7, 2019

Gerald explains that while his focus is now on front-end strategy his background is in marketing and he has worked with corporate entities, startups, and companies in the software and advertising industries. Ultimately, experience mapping can foster an increase in an organization’s strategic thinking.

Customer Experience 101

Customer Experience Advertising Consulting Framework 101

UX Planet

DECEMBER 15, 2023

Amazon’s deliberate decision to invest more in UX than advertising in its early years showed its organizational commitment to delivering good experiences to its customers — a decision that established it as the e-commerce behemoth of today. Have you prioritized the design problems to be solved in your product roadmap?

UX 83

UX User Testing Development Team Review Customer Experience 83

Mixpanel

APRIL 6, 2020

And paid marketers are often at the front lines of making sense of this convoluted environment, expected to manage performance across dozens of ad networks, each of which have their own reporting standards, nomenclature, preferred ad formats, bidding strategies, and real-time demands. Mixpanel: How do you set product priorities?

Onboarding KPIs 59

Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Emerge Insights

JULY 19, 2023

Gone are the days when businesses could rely on traditional advertising and marketing to sustainably acquire new customers. As a product leader, managing customer acquisition cost is likely at the top of your list of high priority items to address, but the costs to attract and convert buyers are rising across nearly every industry.

Customer Experience 52

Customer Experience Customer Feedback Advertising UX 52

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? What evidence do you have to suggest that the features you’re building will actually matter to customers?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

BrainMates

JULY 6, 2020

Observable data: this data has to be found and put together, often from different sources – like pricing, or advertising campaigns. Step 4: Summarise competitor product and market strategies. Competing product’s purpose and high level functionality. Competing product price. Target market for competing product.

Data Visualization 94

Data Visualization Reporting Tools Advertising Presentation 94

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Easy ways to avoid the product graveyard.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148