The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Messages that Matter

AUGUST 28, 2023

Here is the competitive map created in mid-July 2023: As you can see, “transform” is the most popular position in the FP&A market. That’s not surprising because various forms of “transform” such as “transformation” and “digital transformation” are the most common buzzwords in B2B software marketing history.

Positioning 52

Positioning B2B Agile Messaging 52

Andrew Chen

JANUARY 9, 2020

The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. Cultures that do this can move quickly, are iterative, and are agile in the market.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. So my bias is to look for B2B/enterprise experience for B2B companies.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

SEPTEMBER 14, 2020

For example, if you start implementing agile and Google it, you will get iterations, time boxes, retrospective, and incremental delivery. Even if you read the agile manifesto, it has very little reasoning in it to help you understand and be convinced that this is really the right thing to do. Help yourself succeed?—?in

Startups 100

Startups User Testing Agile Product Research 100

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Your product makes sense for your first few customers.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

bpma ProductHub

APRIL 17, 2017

Product Strategy, Matt Cagan, April 10, 2009. Make your strategy more Agile, Tim Leberecht, October 31, 2016. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. He has worked for both small and large companies in the B2B software industry.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Coalition

JUNE 17, 2020

We all learned that Product Management is not just about managing products really. We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day.

Customer Communications 78

Customer Communications Feedback Software Reporting Tools Technical Review 78

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. Always keep an eye on the bigger picture.

User Testing 124

User Testing Feedback Software Product Research Customer Feedback 124

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

Events 74

Events Product Research Product Management Product Manager 74

Mixpanel

OCTOBER 19, 2023

For example, as a B2B company, you might want to focus on user growth in a certain customer segment. Involve engineers in data reviews At most companies, product managers are the guardians of data and metrics. One of the most common mistakes I see leaders make is assuming that data must be quantitative to be useful. Try it for free.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Software Review 98

Good Product Manager

FEBRUARY 9, 2020

Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. What are the core responsibilities of a #product manager?

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. What are the core responsibilities of a #product manager?

Events 60

Events Leadership Marketing Product Management 60

Andrew Chen

JANUARY 9, 2020

The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. Cultures that do this can move quickly, are iterative, and are agile in the market.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 94

Product Management Product Manager Management Management 94

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

Events 60

Events Product Research Product Management Product Manager 60

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. What do Other Non-Product People Think?

Product Research 149

Product Research User Testing Weak Development Team Embedded Analytics 149

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. Company Values and Culture – a 2022 Product Trend to Watch Carefully. As Natalia Kimli?ková

Analytic Tools 130

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 130

ProductBoard

JANUARY 29, 2019

SaaStr isn’t exclusively or purely a product management conference, but it’s still highly relevant to product managers building B2B SaaS products. Agile Open California 2019 San Diego. Agile Open organizes itself using the unique Open Space Technology framework in the spirit of Agile methodology.

Research Software 74

Research Software Feedback Software Product Research User Testing 74

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation is often associated with Agile development, which promotes frequent but small releases of product improvements. Why should product managers focus on incremental innovation strategies?

Feedback Software 89

Feedback Software Analytic Tools Research Software Product Research 89

Good Product Manager

SEPTEMBER 21, 2015

Read my take & download our decision framework [link] #prodmgmt #agile. The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt. Nice case study of how one company approached having #UX designers working across #agile teams [link] #prodmgmt.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Good Product Manager

SEPTEMBER 21, 2015

Read my take & download our decision framework [link] #prodmgmt #agile. The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt. Nice case study of how one company approached having #UX designers working across #agile teams [link] #prodmgmt.

Product Research 60

Product Research User Testing Customer Experience Product Management 60

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 60

Product Management Product Manager Management Management 60

Good Product Manager

FEBRUARY 22, 2017

There are over 50 proposed sessions , including two of mine: Agile Marketing: How to Apply Agile Concepts to Marketing and Best Practices for Product Roadmaps. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “).

Reporting Tools 60

Reporting Tools Product Research Agile B2B 60

Good Product Manager

FEBRUARY 22, 2017

There are over 50 proposed sessions , including two of mine: Agile Marketing: How to Apply Agile Concepts to Marketing and Best Practices for Product Roadmaps. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “).

Reporting Tools 60

Reporting Tools Product Research Agile B2B 60

Good Product Manager

FEBRUARY 22, 2017

There are over 50 proposed sessions , including two of mine: Agile Marketing: How to Apply Agile Concepts to Marketing and Best Practices for Product Roadmaps. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “). 0eFGwrD8Kd.

Reporting Tools 60

Reporting Tools Product Research Agile B2B 60

Good Product Manager

NOVEMBER 4, 2015

Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. As more b-to-b organizations adopt agile and scrum practices for their software and product development, product management often struggles to determine what should change and what should stay the same. What’s Hot on Twitter.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

Good Product Manager

NOVEMBER 4, 2015

Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. As more b-to-b organizations adopt agile and scrum practices for their software and product development, product management often struggles to determine what should change and what should stay the same. 2Z7Ee2hWRf #agile #prodmgmt.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior.  There are no secret resources or hidden teams or magic agile improvements or underutilized developers.  Very  Each group does something irreplaceable.

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

The Product Coalition

MARCH 23, 2022

I will also do away with the notion of a “Product.” Markets need solutions. This consideration is especially true in B2B and B2B2C environments. The worst product is the best innovation that your customer doesn’t comprehend or cannot access. It doesn’t matter what caused the latency?

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Userpilot

MARCH 6, 2020

Anna Karcz-Czajkowska – Co-founder at Symu.com – a remote collaboration tool for developers and graphic designers and Showly.co – collaboration tool for marketers, virtual assistants, freelancers and digital agencies. Women in Product. Here are some interesting Product case studies, scroll down [link].

Research Software 132

Research Software Analytic Tools Feedback Software Reporting Tools 132

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Guy

SEPTEMBER 27, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Innovatemap

JULY 2, 2020

We must understand and model the world the product is going to live in, from the user’s perspective as well as the buyer’s perspective. So how does research build context for product management, design, and product marketing? Context for Product Management. Context for Product Marketing.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142