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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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A Brief Guide to Product Discovery

Roman Pichler

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. Without discovery practices as part of the sprint, the product is destined to fail. In 2011 I was a UX Designer in a design studio. After delivery, we prayed to the gods that the final product would work as designed.

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What is Agile UX? Methods & Process

UX Planet

Agile UX is a design methodology based on the principles of Agile software development. Agile is a proven software development approach that emphasizes flexibility, collaboration and efficiency. Agile UX adopts the same values, reframed in the context of digital design projects.

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How to Use Incremental Innovation to Build and Grow SaaS Products

Userpilot

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. How is it different from other kinds of innovation?

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.