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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

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Customer Success Models: How to Choose the Right One for Your SaaS?

Userpilot

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? These are the main questions we discuss in this article. A hybrid model combines elements of the two models to tailor the assistance to user needs.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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How to Perform User Needs Analysis For SaaS

Userpilot

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Why do you need to analyze user needs?

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Creating Customer Feedback Systems: A Step-By-Step Guide

Userpilot

How to create customer feedback systems to gain insights into user needs ? This is the key question we discuss in the article, so if you’re after the answer, you’re in the right place! It also allows them to make informed product development decisions, and improve customer satisfaction and loyalty.

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How to Conduct a UX Audit in SaaS

Userpilot

In the world of SaaS, having a seamless user experience can make or break your company's success. This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. Study behavior trends to highlight any UX designs users avoid. SMART goal-setting framework.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. What is digital analytics?