The Product Coalition

OCTOBER 14, 2018

Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Almost anyone can [learn how to] do a usability test.” Interesting article from author Sofia Quintero, focused on UX Writing.

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Article UX User Testing Customer Feedback 60

The Product Coalition

DECEMBER 21, 2020

In this article, we’ll look into idea validation. We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Now, it’s time for the test-prototype-test cycle.

User Testing 156

User Testing Product Research Research Software Feedback Software 156

The Product Coalition

MARCH 11, 2018

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. Article focused on the importance of illustrations and infographics, to expand the reach and effectiveness of User Interface.

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Article UX User Testing Magazine 68

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. In this article, we give you an insight into: What is UX copywriting? What is UX copywriting?

User Testing 110

User Testing Product Research Testing UX 110

The Product Coalition

OCTOBER 13, 2021

In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey. as well as the industry, target audience, and distribution channel, the testing process will differ. Functional testing As practice shows, mobile users are intolerant to low-quality software ?

User Testing 117

User Testing Product Research Testing Weak Development Team 117

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. You can learn more about the framework by reading the article My Product Strategy Model.

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Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

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User Testing Feedback Software Analytic Tools Research Software 82

AB Tasty

OCTOBER 14, 2021

With the holidays right around the corner, brands should start cooking up ideas now to provide the best customer experience on their sites! This article was originally posted on AB Tasty as 5 Tests for Your Holiday Website Optimization Strategy.

User Testing 59

User Testing Testing Strategy Branding 59

Userzoom

AUGUST 15, 2019

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. In the following article, we’ll take you through the seven steps you need to follow to create an effective project plan for all remote unmoderated usability studies. How to run a remote unmoderated usability test.

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User Testing Product Research Testing Research Software 118

Userpilot

SEPTEMBER 16, 2022

What is a beta testing feedback form template? Beta testing is one of the most effective ways to gather feedback on a product , but getting useful feedback and handling beta testers is not always as easy as it sounds. Use fake door testing to recruit beta testers by inviting them to test a new feature.

User Testing 76

User Testing Feedback Software Customer Feedback Product Research 76

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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Branding Weak Development Team Strategy Research Software 63

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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User Testing Product Research Research Software Data Visualization 73

UX Planet

MARCH 5, 2024

This guide shows you essential tools for designing and testing websites. Mobile Simulator — responsive testing tool This tool is an absolute game-changer. With over 50 devices available for testing, you’ll be amazed at the options. Trust me, whether you’re testing your own designs or development, this tool is a must-try.

Data Visualization 83

Data Visualization Feedback Software Reporting Tools Branding 83

Userpilot

MAY 20, 2024

A/B tests different in-app flows to optimize the customer experience. SaaS customer experience refers to all the interactions a user has with a software brand. Enhanced brand reputation : Satisfied customers often recommend the service to others, expanding positive word-of-mouth. Building a resource center with Userpilot.

Customer Experience 87

Customer Experience Analytic Tools Feedback Software User Testing 87

Userpilot

MAY 30, 2024

In this article, we’ll explore the steps to establish an effective feedback loop and provide real-world examples. When customers see their feedback acted upon, they develop a connection with the brand that fosters a sense of customer loyalty and trust. Track and respond to customer concerns on social media. Hotjar session recording.

Product Research 73

Product Research Feedback Software Feedback Loop User Testing 73

Usersnap

MARCH 16, 2020

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments.

User Testing 59

User Testing Product Research Feedback Software Testing 59

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile. But if you clicked on this article, we’re going to take a wild gamble that you already know that.

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User Testing Customer Experience Feedback Software Research Software 257

Userpilot

JUNE 7, 2022

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Let’s take a look at the top usability testing methods, and let’s see how they all compare, and identify the best use case, advantages, and disadvantages of each.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

JANUARY 25, 2022

Other methods we look at include: promoting in-app feature discovery using contextual tooltips ; collecting and acting on feedback with micro surveys ; onboarding gamification ; removing friction with an in-app resource center ; messaging outside the app to draw users back, and continuous improvement through A/B testing.

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Feedback Software User Testing Product Research Onboarding KPIs 94

freshtrax

SEPTEMBER 7, 2023

This article will provide a glimpse into Japanese convenience store culture, and how these pillars of Japanese society strike awe in the hearts and minds of foreigners who live in or visit Japan. counterparts, by localizing their brands and customer experience to the Japanese market, they have become widespread and extremely popular!

User Testing 105

User Testing Customer Experience Branding Travel 105

Modus Create

SEPTEMBER 1, 2021

Thorough testing of a website’s usability and accessibility improves engagement, increases retention, and reduces the risk of costly lawsuits. Therefore, digital accessibility testing is an important subset of usability testing. To check usability, we test button interactions, form fields, navigation, and user flow.

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User Testing Feedback Software Product Research Testing 52

Product Talk

SEPTEMBER 13, 2023

One of the ways Hemnet encourages learning is through an article club—like a book club, but focused on sharing and discussing articles, YouTube talks, and podcasts—and Niklas’s developer colleague had shared a talk by Teresa on the opportunity solution tree. We helped out with recruiting and taking notes on each other’s research.

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Product Research User Testing Research Software Feedback Software 269

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. Use social proof to build brand authority. Run landing page tests to improve marketing funnel conversion. Improve in-app flows with A/B testing. Repair tips for middle-of-the-funnel leaks: Reduce sign-up form length.

Data Visualization 91

Data Visualization User Testing Analytic Tools Feedback Software 91

Userpilot

JANUARY 20, 2024

This is one of the questions we answer in this article. This establishes a clear and cohesive brand message and increases brand credibility. A message map typically includes a core message, supporting points, proof points, target audience, brand voice, and guidance on tailoring messages for different marketing channels.

Messaging 73

Messaging User Testing Research Software Analytic Tools 73

Userpilot

MAY 7, 2024

But don’t worry—this article will provide some inspiration. A/B test different product walkthroughs to drive better results. Style it to match your brand. 10 interactive walkthrough examples that guide new users Now, we get to the core of this article. A/B test conducted with Userpilot.

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Feedback Software Analytic Tools Reporting Tools Customer Communications 96

Product Talk

JANUARY 31, 2024

ScholarshipOwl.com is an AI-based scholarship matching platform that serves 9 million Gen Z students and ScholarshipOwl for Business gives brands a more effective way to run marketing campaigns targeting Gen Z. Finally, Jelena says she learned that testing assumptions is not the same as building minimum viable products.

Product Research 221

Product Research Reporting Tools Feedback Software Customer Communications 221

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. Test the possible Aha moments in your onboarding flows. You can do it by tracking the performance of each of the flows independently or conducting multivariate tests. Does it lead to conversion ?

Onboarding KPIs 87

Onboarding KPIs Data Visualization Analytic Tools User Testing 87

Userpilot

MAY 26, 2024

In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand. What are marketing funnels ? How do they work?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. This article discusses how in-app messaging works and the tools to grow your product and business. You can test different message templates and variants to identify the best version for your users.

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Reporting Tools 88

Product Management University

MAY 7, 2020

The significant uptick in volume due to the COVID-19 pandemic has been our best stress test yet. User Experience and Brand Perception Are One and the Same. I always knew user experience and brand perception were joined at the hip but didn’t fully realize how it plays out when there’s no human interaction with customers.

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Certifications Customer Experience User Testing Travel 147

The Product Coalition

MARCH 6, 2023

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in. This is important because testing ad creatives can be time-consuming and expensive.

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The Product Coalition

JANUARY 17, 2022

API Growth to 2109 | Wendell Santos Michael Endler outlines the core pillars of an API product offering in his article, How APIs Become API Products , and one of the paramount compliments to a stellar, well-documented, API is the API Developer Portal. So, what UX elements make a great API Developer Portal? www.Astral.sh ).

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The Product Coalition

SEPTEMBER 18, 2023

Let’s discover the way that leading brands are taking advantage of big data analytics. How leading brands made Big Data a part of their core business 1. While you may have read articles about how Netflix spends a lot of money on new shows, this is not done blindly; the data they collect helps them determine what to commission next.

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Data Visualization Analytic Tools Reporting Tools Technical Review 100

Userpilot

JULY 9, 2023

If you’re after the answer to this question, you’re in the right place, because that’s exactly what the article explores. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Guerilla usability testing.

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User Testing Customer Experience Customer Feedback Product Research 86

AB Tasty

NOVEMBER 8, 2019

However, a lackluster app can sour your relationship and brand image. Regular usability testing of […]. This article was originally posted on AB Tasty as How to Conduct Usability Testing for Mobile Apps.

User Testing 40

User Testing Testing Branding Article 40

Userpilot

MAY 9, 2024

Demand generation goals : Creating brand awareness and trust, and guiding leads through the sales funnel towards conversion. Experiment and A/B test which upsell prompt leads to the most conversion. All this ties together to increase customer lifetime value and improve loyalty , which translates into greater brand advocacy as well.

Data Visualization 84

Data Visualization Customer Experience User Testing Marketing 84

Userpilot

DECEMBER 19, 2022

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning. Brand identity is the first detail that you need to nail down.

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