Product Management University
DECEMBER 2, 2022
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. It’s the department persona.
Roman Pichler
MARCH 12, 2024
Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager. As helpful as a product strategy is, it’s not enough.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Talk
MARCH 1, 2023
I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs. said “Never.”
The Product Coalition
NOVEMBER 26, 2022
Why do products fail, and what can the teams do to build products that customers need? And these have helped his team to understand what to build and, more importantly, what not to build for the customers. And hence its extremely important to understand what customers need and build the products accordingly.
TechEmpower - Product Management
OCTOBER 9, 2023
This presents businesses with an opportunity to enhance their search functionalities for both internal and external users. With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day. or "How can I modify my direct deposit account?"
Hutwork
MARCH 9, 2018
Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. 5 Designing Your Product’s Continuous Feedback Loop. . #5
Roadmunk
SEPTEMBER 21, 2017
I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.
Expert insights. Personalized for you.
130 
Let's personalize your content