Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

The Product Coalition

AUGUST 12, 2023

Drawing inspiration from my experience as an engineer turned to product (yes, UX/UI are not my most robust suites), this article aims to demystify the application of Gestalt principles in visual design, providing product managers with insights to enhance their design-driven decisions and drive business results.

Product Management 114

Product Management Product Manager User Friction Management 114

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

JANUARY 16, 2024

In this article, we unlock the best ChatGPT prompts to elevate your product management process. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), What is the break-even point for the product?

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. Markets need solutions.

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

Userpilot

OCTOBER 16, 2022

In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. “Delightful products users fall in love with.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. In this article, we explain: Why investing in AI in SaaS is a must. AI-powered product localization makes it more accessible and user-friendly across global markets.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

APRIL 22, 2024

This article aims to simplify feature analysis. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Weak Development Team 104

UX Planet

JANUARY 16, 2024

If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. It illuminates your target audience, their pain points, and desires. It’s a worthwhile investment.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. How to measure product value.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. How do you create a robust product funnel for your SaaS?

Analytic Tools 103

Analytic Tools Data Visualization Research Software Onboarding KPIs 103

Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. Then dive into, how do you get it?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 97

Customer Experience User Testing Data Visualization Feedback Software 97

The Product Coalition

MARCH 7, 2023

I try to keep an open mind and dig deeper if I come across an important desire or pain point for the user, even if it’s unrelated to my originally intended topic. If I hear a statement by the user that could warrant more clarity, I use the “What’s [blank] about it?” instead of “How often do you look at the leaderboard?”

User Testing 124

User Testing Customer Feedback Customer Experience Data Visualization 124

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

Userpilot

FEBRUARY 26, 2024

These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Let's get right into it!

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

JANUARY 26, 2023

These are just a few questions that we tackle in the article. TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. This can be a valuable differentiator that attracts more customers. What is inclusive product design?

Product Research 98

Product Research Feedback Software Research Software User Testing 98

Userpilot

JULY 24, 2023

In this article, we take a deep dive into the technicalities of a product launch. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Sample user persona.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

ProductPlan

APRIL 29, 2022

This article describes the four different types of product launches and how their differences impact their expectations and execution. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Breaking In.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Imaginary Cloud - Design

AUGUST 19, 2021

On the other hand, Design Research focuses on how users will use and experience the products/services and how their needs can be satisfied. This way, companies can improve their customers' lives and build loyalty and engagement for their products and services. Make an evidence-based decision, considering identified insights.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

PMLesson's Ace the PM Interview

JULY 22, 2020

In this article, we will explore how technical a good product manager should be. This means communicating the user's pain points and clarifying requirements to software engineers. They talk to users to understand their pain points, and work with the team to outline how those pain points can be addressed.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? This is the main question we tackle in this article. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers.

Product launches 106

Product launches Product Research Data Visualization Research Software 106

The Product Coalition

JUNE 1, 2020

How do you get to know your customers? Understand your customers To be a good Product Manager you need to know what your customers want and which problems, habits and preferences they have. To figure this out, you first define the customer profiles. And how do you develop the ability to communicate with everyone?

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. How can you gather such insights?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JANUARY 29, 2023

These are the main questions we cover in this article. TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. After all, by copying your rivals’ features, you will only build a parity product that’s hard to differentiate.

User Testing 98

User Testing Product Research Framework Feedback Software 98

Usersnap

NOVEMBER 10, 2023

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. It is crucial to establish a differentiating factor against your competition and build your presentation around that.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52