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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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How to Perform User Needs Analysis For SaaS

Userpilot

In this article, we dig deeper into what user needs analysis is and how you can get started with it. Userpilot can help you monitor user behavior and collect qualitative feedback with in-app surveys. Here are a few user research techniques that’ll come in handy: 1. Book a demo now. But what’s the right way to do it?

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

This is the main focus of the article. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. How do you develop a robust UX strategy?

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs.

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16 Product Manager Skills For SaaS Product Management

Userpilot

This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. So if your product specializes in cloud-based development tools.

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Mastering Product Sense and Execution Interviews

The Product Coalition

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. The title “product manager” is often misapplied within the technology sector, leading to a disconnect between role expectations and actual responsibilities. I am not in favor of assigning home exercises.