Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. What is a product launch manager?

Product launches 85

Product launches Product Research User Testing Research Software 85

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 92

Research Software Feedback Software Analytic Tools Positioning 92

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? This is the key question this article discusses, so if you’re after the answer, you’re in the right place! We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Userpilot

JULY 31, 2023

In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Roy Madden

APRIL 4, 2022

In this article, we’ll show you how to use Leo to: Track your competitors and their strategic moves Stay ahead of consumer trends and insights Scout technical innovation Identify business development opportunities. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s product launches.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Alchemer Mobile

AUGUST 31, 2023

Whether it’s announcing a new product launch, offering exclusive discounts, sharing relevant content, or just checking on customer sentiment, apps enable you to stay connected and top-of-mind with your audience. This not only keeps users engaged but also encourages them to return to your app regularly.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

The Product Coalition

JULY 4, 2023

In this article we’ll describe our own Product Hunt launch experience. The experience of three launches, to be precise! Our team launched on three different occasions with our Nitro professional translation service , and each launch ended in a successful victory, with placement among the top products of the day.

Customer Experience 112

Customer Experience B2B ChatGPT Reporting Tools 112

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product manager Product managers are fondly called the CEO of the product.

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? If so, keep on reading, because that’s exactly what we’re diving into in this article. The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing 92

User Testing Product Research Customer Experience Customer Feedback 92

Roy Madden

APRIL 4, 2022

In this article, we’ll show you how to use Feedly AI to: Track your competitors and their strategic moves Stay ahead of consumer trends and insights Scout technical innovation Identify business development opportunities Start free trial Before we look at those four examples, let’s start with a short overview of how Feedly AI works.

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

Intercom, Inc.

JANUARY 31, 2023

Richard Moyles, Head of Customer Relations at buymie We’ve also gotten positive feedback on the general idea of “paint” style editing, where small adjustments to text – like tone and phrasing – can be achieved at the click of a button, instead of having to do a rewrite.

Artificial Inteligence 188

Artificial Inteligence Feedback Software ChatGPT Customer Experience 188

Userpilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. In this article, we’re going to unpack the mysteries of what it takes to put together a truly successful software rollout plan. Yogi Berra. Plans are essential in any software rollout process.

Analytic Tools 93

Analytic Tools Feedback Software User Testing Customer Experience 93

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. How to fix: attract the right market with proper messaging and positioning.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. Your goal is to structure your product’s positioning and messaging for success.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. HubSpot promotes its products through industry-relevant courses.

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Userpilot

JULY 18, 2023

What does a product manager do? This is the key question we explore in this article! We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. AI product managers specialize in developing and implementing AI-powered solutions.

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Userpilot

JULY 23, 2023

With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. It takes charge of product launches and initiatives too.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Roy Madden

JANUARY 18, 2020

Keeping up with topics and trends you care about within a sea of articles can be overwhelming and time-consuming. With Leo, instead of spending hours going through hundreds of articles every day, you can free your mind, focus on what matters, and save time. Leo’s skills let him read and analyze articles. GET LEO NOW.

User Testing 105

User Testing Research Software Product Research Artificial Inteligence 105

Userpilot

JUNE 22, 2023

In this article, we will learn how to effectively reduce the load on your customer support team with 11 effective tactics. TL;DR Product complexity, new features and updates , and poor onboarding can lead to high customer support loads. Addressing this burden enhances the customer experience, leading to greater overall satisfaction.

Analytic Tools 69

Analytic Tools Feedback Software Customer Experience Data Visualization 69

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Why should you have product marketers in your SaaS?

Feedback Software 84

Feedback Software Research Software Product Research User Testing 84

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

FEBRUARY 20, 2020

Mostly it means that if you haven’t yet sat up and started figuring out your product marketing strategy, then you really should. In this article, I’m going to show you: What product marketing is. What a product marketing strategy involves. It also involves positioning your product. Increased sales.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80