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Product Briefing – November 16, 2023

Department of Product

If you’ve not heard of Celonis before, it’s a SaaS company that focuses on one thing product teams tend to either love or hate: process map diagramming. This week, the company’s VP of product unveiled new capabilities that he’s hoping will transform Celonis into the ‘Wikipedia of Process Intelligence’. Enjoy the rest of your week!

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Revenue Goals are Not Company Strategies

Mironov Consulting

  We could conceivably do this by raising prices; opening new geographic markets; expanding the current product line; building and launching a new e-commerce business alongside our enterprise CRM business; getting the ticket concession for Taylor Swift’s next tour; or inventing cold fusion to save the planet. ” What To Do?

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Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. We want to invest our always-scarce development efforts in work that truly matters to our customers, or where only we can do what’s necessary.  So

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

Once every decade or two, developments in technology trigger monumental changes in an industry. The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team.

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Why I Became a Software Engineer at Modus Create

Modus Create

I’m currently a senior double majoring in Finance and Operations and Information Management (OPIM) in the McDonough School of Business at Georgetown University. Growing up in rural Maryland and being the only child to two Asian immigrants meant that I had no idea what finance entailed. My College Experience. The Value of Innovation.

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How 2 hyper-growth companies are using Mixpanel to power and improve their data operations

Mixpanel

If you are a growing business, it’s common to add more people–more developers, more designers, more product managers. My product team is small, which ends up being great because I don’t prefer to have an overly large team with multiple layers. What does this look like?

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Legacy Systems VS Modern Embedded Analytics

Reveal

We call one application a modern application when it is built with a combination of modular architecture patterns, DevOps, DevSecOps, serverless operational models, and agile development processes that allow businesses to reduce risk and accelerate time to market. So, why haven’t they modernized their systems?