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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

But I’ve been working with several clients who build long-lived industrial hardware — and whose core operating assumptions can make it difficult to add revenue software products to their portfolio. Serious industrial companies build serious long-lived industrial equipment.

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379: Product strategy is changing. Are you ready? – with Ron Adner, PhD

Product Innovation Educators

His research examines value creation and competition when industry boundaries are changing. Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. Today, the industry is no longer the industry. His latest book is?

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Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

I recently attended a product fair where a CEO introduced his product roadmap with “think of it as AWS Cloud”, without differentiating it in any way. It is crucial to establish a differentiating factor against your competition and build your presentation around that.

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When going fast is not the same as going somewhere

The Product Coalition

Most recently, Tesla took the automotive industry by storm with their flawless design, superior on- and offline user experience and also their approach to manufacturing. Porter differentiates between merely running in the same direction, s imple consistency, and working together to create synergy effects, reinforcement.

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Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Because experience - how we make people feel - is the final competitive differentiator for any organization. An early believer in the power of experience, Cadillac looked outside of the automotive industry to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world.

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Dear Strategy: 077 Determining a Product’s True Value Proposition

Dear Strategy

An example of this strategy can be seen in the automotive industry where dealers aren’t necessarily making a lot of money on the cars, but they are making a nice profit on the associated services, financing, extended warranties, etc.

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483: Nailing the customer experience to improve product value – with Jason Friedman

Product Innovation Educators

Jason has started successful businesses in several industries including medical diagnostics, automotive, spirits, and digital media. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] We can make it amazing, and that’s what differentiates us in the crowded market. [5:38]