UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

APRIL 25, 2024

This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development. These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MARCH 15, 2022

For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Inside Sales model: this requires you to have inside sales reps responsible for nurturing inbound leads and closing them. Slack and Dropbox. Source: Sales Hero.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. Whether you’re a B2B SaaS company or an enterprise software company, these are the steps to take when creating an effective marketing plan.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. You don’t need to reinvent the wheel to make your brand stand out. These are great companies with high inbound volumes.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JULY 20, 2023

Surfer also offers discounts if you bill annually and a custom Enterprise tier for large businesses that need a specific amount of content editor credits per month. Smartling has three different plans to choose from: Core, Growth, and Enterprise. Both plans are 25% off if you bill annually. Source: Levity.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

OCTOBER 29, 2020

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree. It’s to make business personal.”

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JANUARY 16, 2020

It’s not the same thing as branding. In fact one of my pet peeves is people say ‘What are you going to talk about it today’ and I’ll say ‘positioning’ and they say ‘Oh, like you mean brand positioning?’ There’s branding: These two things are totally separate things’. It’s not your vision in the market.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

FEBRUARY 28, 2019

What typically happens to tech companies is they start off maybe in mid market, and they decide very quickly to go to enterprise. We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. That’s where software is going in the B2B space and it turns out that was a pretty good decision.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137