Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.
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B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.
Intercom, Inc.
AUGUST 13, 2020
The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.
Userpilot
OCTOBER 15, 2022
Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?
Userpilot
MAY 26, 2024
Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand.
The Product Coalition
JUNE 30, 2021
Vimeo OTT Review & Alternatives Have you been generating video content for a long time? In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market. If yes, you’ve definitely heard of Vimeo at some point. The live streaming package drives quality but at an expensive price.
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