B2B Differentiation Product Marketing Vision 
Product Management University
OCTOBER 23, 2023
In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.
Userpilot
NOVEMBER 23, 2023
They lack vision and lead nowhere. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. The product momentum gap by Dave Martin.
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Product Management University
SEPTEMBER 24, 2019
If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s one of the biggest problems in B2B, especially with technical products.
Intercom, Inc.
OCTOBER 1, 2020
Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. That’s the dream, that’s the vision. That’s the dream, that’s the vision. But then, what are the next six months going to look like?”
Intercom, Inc.
OCTOBER 1, 2020
Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. That’s the dream, that’s the vision. That’s the dream, that’s the vision. But then, what are the next six months going to look like?”
Intercom, Inc.
DECEMBER 13, 2018
It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.
Product Management University
APRIL 12, 2018
GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.
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