Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Sales, Positioning and the Nobody Zone. The top 1% all have one thing in common. It drives everything they do.

Magazine 113

Magazine B2B Product Management Product Manager 113

The Product Guy

APRIL 9, 2020

Using existing behavioral and habit formation research, I developed and employed a simple and effective framework. The framework. You could start with using DACI as a baseline: develop ways to quickly identify / guess at their DACI profile and how your DACI profile and theirs can interact positively. Existing model.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Userpilot

JULY 23, 2023

So let’s go over the basic concepts first, and then see how you can use these templates to grow your business: TL;DR The Jobs-to-be-done framework is a method for developing products. Using welcome surveys to see what job positions are hiring your product and the tasks they need to get done. What is the jobs-to-be-done framework?

Framework 90

Framework User Testing Feedback Software Data Visualization 90

The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo Let’s apply the FE²AR framework in this scenario (the numbers I state below are realistic but not actuals for obvious reasons): Fast The use of E-signature speeds up the process in three ways. The key is to identify synergies that positively affect multiple factors.

Framework 117

Framework Software Review Technical Review Document 117

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Personally, I get positive results from detailed written requirements. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION. Product Requirements in B2B Software Markets. Written Methods. Choosing the Right Method.

Framework 110

Framework User Testing Research Software Feedback Software 110

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 84

User Testing B2C Product Research B2B 84

ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. However, universities and colleges are the perfect places to employ product management principles.

Education 96

Education Research Software Analytic Tools Feedback Software 96

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Here’s why this structure is so critical to a stronger leadership position. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. Pepper in some competitive differentiation.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. As experience researchers, we’re uniquely positioned to hold people accountable to just that. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. As experience researchers, we’re uniquely positioned to hold people accountable to just that. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

MAY 14, 2024

A consumer behavior model is a simplified framework that explains why and how people make purchasing decisions. Webster and Wind Model : Stresses the importance of organizational buying behavior, looking at how companies make purchase decisions in a B2B context. What Is a Consumer Behavior Model? Does it apply to your business?

Data Visualization 94

Data Visualization User Testing Analytic Tools Customer Experience 94

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. They’ll also be in a stronger position to lead than they’ve ever been. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

NOVEMBER 16, 2020

Note: When uploading a mix, artists should also be able to add other DJs to handle B2B cases so that the mix appears on both DJ pages. It’s also an opportunity to generate B2B revenues from promoters and venues by providing a ticketing service which will release the pressure from monetizing from users.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. This skill is crucial in aligning product features with the needs of B2C, B2B, and enterprise customers, ensuring a tailored approach that addresses diverse market requirements and expectations. Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Intercom, Inc.

OCTOBER 18, 2021

A $99 B2B SaaS app will define engagement very differently to an e-commerce website. If we just applied well-worn frameworks blindly, we would be starting with someone else’s question, not our own. If we just applied well-worn frameworks blindly, we would be starting with someone else’s question, not our own.

Data Visualization 269

Data Visualization Analytic Tools User Testing Research Software 269

Intercom, Inc.

DECEMBER 10, 2020

As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 In the B2B world, it’s not just about the experience. It’s also about what’s the value this vendor is driving for me.

Customer Experience 223

Customer Experience B2B Data Visualization Product Research 223

Product Management University

MARCH 11, 2017

Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Remember, it has to sound different and mean something different than the competition’s positioning. Differentiation and innovation are your two best options! Differentiation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 84

Feedback Software User Testing Product Research Strategy 84

Product Talk

FEBRUARY 21, 2024

As we collect stories and hear about these unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. As we collect stories and hear about unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. This is how we create customer value.

User Friction 217

User Friction Customer Experience Customer Feedback Analytic Tools 217

Userpilot

MARCH 8, 2022

An iterative product framework for identifying and pursuing the right opportunities to create value. Follow her for a good dose of career advice combined with a neverending supply of positive energy. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing).

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Lenny Rachitsky

MAY 5, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Vanta —Automate compliance. Counter-positioning: Your business model/strategy is so counter to that of incumbents that if they copied you, it would hurt their own business.

Strategy 55

Strategy Reporting Tools Data Visualization User Testing 55

Product Management University

JANUARY 29, 2019

Product feature comparisons are highly overrated in B2B. It can cost you in both the short and long term if your competitive positioning rests entirely on a product narrative. Use all of them and improve your odds of winning the short-term sales battles as well as the longer-term positioning wars. Submit Your Question.

B2B 100

B2B Customer Experience Positioning Framework 100

Product Management University

SEPTEMBER 20, 2017

Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Proficientz has the one and only product management, product marketing and sales enablement framework and training programs that support a solutions-driven product management model. Integrate Products.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Product Management University

APRIL 9, 2020

It’s time to “be the customer” and speak their language before we even think about what to build or how to position something. Product Management University On-Demand is an online replication of our classroom training complete with video instruction, B2B examples, hands-on exercises and great templates. Go All In on Context.

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Product Management University

MARCH 1, 2017

Position the proposed solutions beyond user issues and take the dialogue up the customer ladder a rung or two to communicate the value to senior managers and executives. Your position will be abundantly clear. Elaborate on the benefits to your company of making customers successful. Lastly, state your recommendations.

B2B 100

B2B User Testing Customer Feedback Feedback Software 100

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). Understanding the growth loops framework. How the growth loop framework works. The growth loop framework consists of three parts – input, action, and output.

Customer Experience 96

Customer Experience User Testing Onboarding KPIs Software Review 96

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

NOVEMBER 30, 2022

Let’s explore and discover how we can take the Jobs To Be Done framework to the next level and beyond. How do we build and position a product that is nearly irresistible for the people we want to serve? This applies doubly when we’re talking about B2B. In the world of startups, there’s a truism that 9 out of 10 companies fail.

User Testing 134

User Testing Product Research Research Software Customer Experience 134

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. Sometimes, it’s as simple as positioning, marketing and selling your value in the context of each vertical market. In B2B, product ROIs aren’t relevant, especially in a vertical market model. They identify a niche problem and develop a solution. Then they do it again, and again.

Strategy 113

Strategy B2B Certifications Customer Experience 113

Userpilot

APRIL 12, 2022

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. Businesses all around the world have used this framework to track their growth and to learn what stage of the funnel requires attention. What is RARRA?

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 95

Mixpanel

NOVEMBER 8, 2021

Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. Are Agile Frameworks Dominating the Product Management Landscape? The post Dominating Your Market, Agile Role Clarification and The Price of One-Off Features appeared first on Proficientz - Product Management Training for B2B. Enjoy our June/July issue!

Agile 113

Agile Magazine Marketing B2B 113

Intercom, Inc.

JANUARY 5, 2022

In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. So, SOC 2 is a framework. Adam: Sure, happy to!

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Product Management University

MARCH 8, 2018

It’s much the same in B2B marketing. If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. In B2B, it’s not revenue, profitability, market share, etc. Here’s a common scenario. easier to achieve.

Marketing 113

Marketing B2C B2B Workshop 113