The Product Coalition

SEPTEMBER 13, 2022

We have many mental models, frameworks, processes, and tools to help us make better decisions, but in the end, no matter which technique we choose to use to make these decisions, what is fundamental are two things: 1. The fact is product managers are sitting in a gold mine of customer knowledge that we are underusing.

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User Testing Customer Feedback Feedback Software Product Research 117

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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User Testing Reporting Tools Customer Experience Research Software 200

Lenny Rachitsky

MAY 26, 2024

Understanding “adjacent users” can be a key to unlocking new stages of growth. Adjacent users are the next segment of people who can benefit from your product and are showing interest but are not quite converting and retaining how you’d hope. signing up) but not quite working (e.g. churning at high rates).

Framework 76

Framework Customer Experience User Testing Banking 76

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JUNE 12, 2024

Understanding the salary landscape for user acquisition specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. You need to ensure it is the right fit for your team. The top 10 goal-setting frameworks are: SMART goals.

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Feedback Software Research Software Framework User Testing 98

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not. automatic reports).

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Framework Reporting Tools Definition B2C 121

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

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Research Software User Testing Market Research Data Visualization 52

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

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Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

DECEMBER 10, 2023

Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your product discovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. What makes this guide extra special? Coffee Shops (e.g.,

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User Testing Product Research Customer Experience Customer Feedback 120

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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User Testing Onboarding KPIs Product Research Startups 130

The Product Guy

APRIL 9, 2020

Have you ever had to talk a difficult customer down from the ledge? For product managers, it’s even more important because we intersect with different people in different scenarios every day with the ultimate goal of aligning the product to the customer and the business. . The framework. Or work with a difficult person, period?

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Framework User Testing Product Research Weak Development Team 189

The Product Coalition

NOVEMBER 27, 2023

This vertical SaaS functions as a feedback management solution, but it is a feedback management solution designed exclusively for other SaaS companies. Select the right vertical As previously said, vertical SaaS solutions do not take a “one-size-fits-all” strategy. Conducting market research is also essential.

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Research Software Feedback Software Reporting Tools User Testing 130

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

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User Testing Research Software Banking User Friction 84

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. Here’s the thing to keep in mind. Let’s apply the 80/20 rule.

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Product Management Product Manager White Paper Management 246

Userpilot

DECEMBER 21, 2022

Have you ever wondered how to collect customer feedback efficiently and which voice of the customer best practices to follow? Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment , and get the most out of your marketing efforts.

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User Testing Data Visualization Customer Feedback Customer Experience 98

Userpilot

MAY 7, 2024

We also covered best practices to ensure your walkthroughs get high user engagement. TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Walkthroughs help to: Improve user onboarding. Increase customer retention. Reduce time to value.

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Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Product Talk

APRIL 21, 2021

The reason why I like to share that is in today’s talk, we’re going to get into my continuous discovery framework. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world. We did the research. We talked to our users and they prefer female names.”

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Product Research User Testing Research Software Analytic Tools 293

Product Management University

DECEMBER 13, 2022

Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it? Read on to learn more about product experience and how to improve it for your customers.

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Customer Experience Onboarding KPIs User Testing Customer Feedback 148

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. B2B product leaders, I am calling you out on the dreaded implementation phase. Change is hard.

Customer Experience 136

Customer Experience User Testing Data Visualization Analytic Tools 136

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

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User Testing B2C Product Research B2B 81

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

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Framework Reporting Tools Technical Review Systems Review 117

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. I worked closely with the company Mindbody, a fitness SaaS company. 5Q stands for five questions.

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B2B User Testing Banking Customer Experience 88

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. They lack vision and lead nowhere.

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Feedback Software Analytic Tools Product Research User Testing 105

The Product Coalition

NOVEMBER 30, 2022

Let’s explore and discover how we can take the Jobs To Be Done framework to the next level and beyond. Many companies think they know what users or customers care about. They may have even talked to potential customers. Jobs To Be Done has given us a better way to approach customer development. It seems so simple!

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User Testing Product Research Research Software Customer Experience 132

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation gives you time to listen to user feedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

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Feedback Software User Testing Product Research Strategy 98

Mind the Product

APRIL 27, 2017

Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Eric Ries, in his post “What is customer development? Written Methods. Visual Methods.

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Framework User Testing Research Software Feedback Software 111

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. This makes it more important than ever to create products people actually want to use.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Action: When users convert.

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Analytic Tools Research Software User Testing Data Visualization 124

Product Talk

FEBRUARY 21, 2024

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

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User Friction Customer Experience Customer Feedback Analytic Tools 222

The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Lastly, to make the most out of this framework, it’s best if your organization has already implemented some variation of the Agile Methodology.

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Framework Agile User Testing Research Software 138

ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. However, universities and colleges are the perfect places to employ product management principles.

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Education Research Software Analytic Tools Feedback Software 96

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Target customer 2. 8:38] How do we identify our target customer?

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User Testing Product Management Product Manager Data Visualization 103