UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Mironov Consulting

FEBRUARY 28, 2024

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.    Probably only 10 lines of code.   Now.

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Business of Software Conference

DECEMBER 28, 2023

Software, to the average person, is pretty boring. How to Write Copy for Your Software Company 1. Search Amazon for customer reviews on industry-related products or books. To demonstrate this power of (un)predictability, Wiebe shared an example of when she and her team wrote test copy for a fashion website landing page.

Software Review 59

Software Review Research Software Feedback Software User Testing 59

Userpilot

JANUARY 27, 2022

That means you shouldn’t aim for zero churn but to drive revenue up to a point where it surpasses the amount you lose due to churn. Thus, it’s crucial to track your churn rate to develop strategies to improve engagement and reduce churn. Customer and revenue churn are the 2 types of product churn.

Feedback Software 91

Feedback Software Analytic Tools User Testing Onboarding KPIs 91

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?

Agile 176

Agile Startups Technical Review Software Review 176

Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Data Visualization 96

Data Visualization User Testing Customer Experience Customer Feedback 96

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One On either side, it’s easy to assume bad intent or have this get personal.  Almost

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

Mironov Consulting

NOVEMBER 2, 2018

But it’s easy for B2B/enterprise companies to fall into a sales-led development model where the majority of work is for individual customers – starving the core product of innovation, new features, quality improvements and technical resilience. Good estimation and busy technical team are the keys to success. What to do? [1]

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

Userpilot

JUNE 25, 2022

Let's see how Whatfix compares to other software applications for user onboarding and on-screen guidance for employee training! Code-free onboarding flows and a lot of native integrations + employee onboarding features for 3-rd party tools are the biggest upsides of Whatfix. What is Whatfix. " Whatfix for user onboarding.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Onboarding KPIs 52

Userpilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Create in-app surveys code-free with Userpilot. Then, collect direct customer feedback with in-app surveys.

Analytic Tools 93

Analytic Tools User Testing Research Software Feedback Software 93

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Feedback Software 87

Feedback Software Analytic Tools Product Research User Testing 87

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. An MQL is primarily a sales-ready contact but is not yet ready for direct, one-on-one attention from the sales team. Let’s dive in!

User Testing 93

User Testing Feedback Software Research Software Customer Experience 93

Lenny Rachitsky

MARCH 5, 2024

When working with Leo’s team, the launch preparations will take on average around 10 hours, versus 50 to 120 hours when managing the campaign entirely in-house. B2B versus B2C). A mix of reasons: lack of preparation, audience mismatch, or just bad timing, with too much competition on your chosen launch day.

Startups 116

Startups Feedback Software Onboarding KPIs Technical Review 116

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design. What is concept testing and how can it help accelerate your product-led growth ?

User Testing 92

User Testing Feedback Software Product Research Analytic Tools 92

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. It’s a complex platform that allows teams to stay in touch and there are a lot of possibilities for integration beyond that,” says Ellen. Tweet This. This was a major win for Ellen.

Product Research 229

Product Research User Testing Engineering Testing 229

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Intercom, Inc.

JANUARY 5, 2022

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. Portfolium was eventually acquired, but the team behind it never stopped thinking about a better way to do it.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

ProductPlan

JANUARY 28, 2022

There are several reasons for a product team to consolidate its products. Again, imagine you sell B2B software tools. If you decide that consolidating products will benefit your company, you’ll need to develop the right strategy to execute the plan. Do we want to retire some of our older or underperforming products?

Research Software 71

Research Software Weak Development Team Customer Experience User Testing 71

Userpilot

OCTOBER 4, 2022

The AARRR framework is important for B2B SaaS because it helps you nail down strategies to optimize every stage of the funnel starting from user signs, while also informing you of leaks in your funnel where conversion rates are low. What is the importance of the AARRR funnel for B2B software marketers? Pirate metrics framework.

Customer Experience 96

Customer Experience User Testing Onboarding KPIs Software Review 96

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work  And any software we build and sell once to the client who paid for it.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. So let’s cover each of them and see what you can do to improve your team’s effectiveness. What is a persona?

Research Software 90

Research Software User Testing Analytic Tools Feedback Software 90

The Product Coalition

DECEMBER 8, 2018

The Basics Put simply, a roadmap is a living document that shows how you plan to develop your product. So it seems the vast majority of SaaS companies only allow team members to view the roadmap, even if most employees don’t actually use it. Enabling your internal teams to access and use the roadmap should be the minimum.

Feedback Software 61

Feedback Software Research Software B2B Roadmap 61

Business of Software Conference

DECEMBER 14, 2023

As Gail Goodman said in her 2012 BoS talk, ‘ The Long, Slow SaaS Ramp of Death ’, these are all just mirages along the pathway to software company profitability. He connects this story to building a software company. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Userpilot

JANUARY 27, 2021

What about software solutions they have to review based only on a single web page? The Map My Growth team surveyed 98 professionals currently looking for a B2B SaaS solution and used their feedback to compile a list of best practices to better communicate the ease of use. Simplifying software use for all ages.

Research Software 96

Research Software Feedback Software User Testing Data Visualization 96

Product Innovation Educators

JULY 17, 2023

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Show the customer something in the first three weeks of development and repeat every four weeks. It’s a combination of IT software and LEGO blocks.

Telecommunications 94

Telecommunications Research Software Feedback Software User Testing 94

The Product Coalition

JUNE 5, 2018

Thanks to Jay Reed, Flickr We were recently lucky enough to spend some time with a talented team building a new B2B SaaS product within a global organization. Q2: Would you take a large customer who lifts your business to the next level but who has specific product requirements blocking your development resources for months?

Feedback Software 60

Feedback Software User Testing Customer Feedback B2B 60

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Iterate the product based on feedback.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. Long Sales Cycles, Weak Attribution, Few Data Points. What’s Enterprise?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

JULY 8, 2020

Paul is a product manager running an 8-people product team for a B2B web application in Seattle. Paul reads data through beautiful charts but Paul has a very hard time predicting what to develop next just by looking at past datasets. However, there are a couple of issues for any product-oriented professional will quickly notice.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era. Building non-gaming VR experiences.

Weak Development Team 93

Weak Development Team Development Feedback Software User Testing 93

Business of Software Conference

OCTOBER 11, 2023

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

ProductPlan

OCTOBER 29, 2019

The developers will handle it. Most often, it won’t matter if it’s not intentional or was initiated by a bad actor from outside the company, If things go sideways, it could even result in a permanent shutdown. Full, thorough code reviews rarely occur anymore. Security is someone else’s problem. It’s up to IT.

Roadmap 40

Roadmap Weak Development Team Technical Review Software Review 40

ProductPlan

JANUARY 27, 2023

This inconsistency is the most insidious sign of a poor product strategy. It has the consequence of individual teams failing to align. Smaller companies may not need to target views of their roadmap for different groups – internal/external, executives/product team/sales team, etc. Or you may work at a very small company.

Roadmap 59

Roadmap Weak Development Team Customer Experience User Testing 59