The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

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Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. The most critical features and functionalities of the product. What are the different types of B2B customer insights?

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Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Table of Contents. What Is Freemium?

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User Testing B2C Reporting Tools Onboarding KPIs 98

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

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Weak Development Team Development Marketing User Testing 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

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Research Software Feedback Software User Testing Product launches 52

Innovatemap

JANUARY 26, 2022

For nearly half a dozen NYC tech companies we’ve refreshed their brand, redesigned their product, and helped them speak to their audiences. The city has a concentration of DTC and B2C startups and scale-ups with product needs. The team are experts in digital product management, research, branding, marketing, and design.

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The Product Coalition

AUGUST 6, 2023

I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. Tremis: And when it comes to leading daily standups, what do you expect your product teams to begin with? Keren: Begin with the market voices.

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Research Software Reporting Tools Product Research User Testing 135

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. If your customer feedback shows your product is very different from what they need, don’t wait and pivot. Closing the customer feedback loop will help your product stay relevant in the face of changing market trends and user expectations.

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Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. Avoid marketing speak.

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Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Said Nicole Dugan, Director of Marketing at Sapiens, in a comment under my Linkedin post venting about failed personalization attempts. Take an email marketing tool. Source: hyperise.

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Userpilot

JULY 16, 2021

Product stickiness tells you how frequently your users return to your app. User retention is more cost-effective than customer acquisition and reduces the pressure on marketing to decrease the customer acquisition cost. Your brand. Product-Market Fit (PMF). They are running into issues with your product.

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Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? Of course, the product team still has product-specific KPIs , just like the development team, the marketing team, the accounts payable team, the sales team, etc. B2C North Star Metric example.

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The Product Coalition

MAY 24, 2018

This post was originally published on Product Management Festival ’s website. We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies. and they are all women.

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Userpilot

DECEMBER 21, 2022

Customer Acquisition Cost (CAC) estimates how much it costs your business in sales and marketing to acquire a new customer. It helps you understand your spending behind one customer buying your product. Add sales and marketing expenses for a certain period (monthly/ yearly) or campaign to calculate it. Time to Value.

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Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. Source: Behance.com.

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Analytic Tools Research Software User Testing Customer Experience 75

Amplitude

DECEMBER 6, 2020

You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . If your product marketing strategy and cohort engagement is successful, you’ll officially acquire this customer. .

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Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

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Data Visualization User Testing Customer Experience Customer Feedback 105

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Customer acquisition.

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Customer Experience Customer Feedback User Testing B2C 264

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

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Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter.

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Intercom, Inc.

MARCH 12, 2020

Ali: I’m a product marketer. This transcends across B2B and B2C. When he set out to create this world-class brand that would be recognized as one of the finest hotels in the world, he said that the way to do it wasn’t to be over the top every time, but just to be better than average. Ali: Awesome.

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Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MAY 2, 2019

At the same time, online grocery shopping is still a nascent trend, with the opportunity to grow into a $30 billion market. This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. Food is a basic human need – so local grocery stores are not going anywhere.

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User Testing Customer Experience B2C Customer Feedback 184

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. How do you figure out what your customer needs from your product? Then you’ve come to the right place.

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Intercom, Inc.

JANUARY 20, 2022

And I think that’s something that large companies, and I’m talking tens of thousands or hundreds of thousand employee companies feel, especially ones where they have a market monopoly. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. Slowness is viral. Warning signs.

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Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

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Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

MARCH 6, 2020

Aunkita Nandi – Managing Director and Product Manager at Tier5 Technology Solutions Pvt Ltd – web development and digital marketing products. Kinga Odziemek – CEO of Brainy Bees , content marketing, social media, PR and link building agency for SaaS, tech and B2B companies. Women in SaaS.

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Research Software Analytic Tools Feedback Software Reporting Tools 133

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. The product management community typically represents more than 55 percent of the attendee pool. Other attendees tend to be from marketing, design, and engineering.

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Analytic Tools CTO Coach Research Software Technical Review 76

Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. It was an amazing journey to build a marketing automation-type solution and a company.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Stage : Early-stage for B2C, an evergreen lever for B2B.

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Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. Why we should be thinking about it as Market Product Fit.

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User Testing Customer Experience Product Research Startups 76

The Product Coalition

MARCH 21, 2019

Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term. There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. Marketing has to talk about it. Sales has to sell it.

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Strategy Analytic Tools Technical Review Customer Experience 60

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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Feedback Software Research Software Product Marketing User Testing 108