Userpilot

DECEMBER 21, 2022

Key product metrics to track and optimize include Customer Acquisition Cost, Number of Active Users, Time to Value , Feature Usage Rate , Net Promoter Score , Customer Lifetime Value , Customer Retention Rate , Churn Rate, Customer Satisfaction Score, and Monthly Recurring Revenue. Time to Value. Churn Rate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

NOVEMBER 16, 2022

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is B2B marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Metrics for SaaS products: Measuring customer satisfaction.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

SEPTEMBER 23, 2022

Employ gamification to make your product more fun and engaging for your customers, thus encouraging them to stick around. Userpilot helps you collect invaluable user insights from in-app to identify drivers for customer satisfaction or dissatisfaction. What is customer churn? Customer churn rate benchmarks.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

FEBRUARY 5, 2024

TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. Besides, anything above 30% is regarded as exceptional.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 93

Product Research User Testing Customer Experience Reporting Tools 93

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. They need to be knowledgeable of the products their target customers may buy.

B2B 52

B2B User Testing Research Software Analytic Tools 52

ProductPlan

MARCH 19, 2020

With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Often software PMs have a background in UX or marketing. Explainable AI gives customers insight into AI decision-making. Image Source.

Artificial Inteligence 75

Artificial Inteligence Reporting Tools Software Review Data Visualization 75

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. Sometimes, all it takes is providing your customers a spatula so they can convert the mix into actual pancakes.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

MAY 31, 2023

A good UX design helps to make your product easier to use and create a delightful experience. Here are the best examples of good B2B SaaS UX designs and why they work: Userpilot breaks down long processes onto multiple screens to prevent overwhelming users with too many options. UI is, in fact, a part of UX.

UX 97

UX Customer Experience Data Visualization User Experience 97

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

MARCH 15, 2022

The customer lifetime value is the potential stream of revenue you can earn from a customer over their journey with you as a paying customer. NPS score is a measure of customer satisfaction and loyalty and using that data you reduce churn by re-engaging your dissatisfied customers.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Intercom, Inc.

OCTOBER 13, 2022

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

The Product Coalition

APRIL 15, 2019

Some analytics tools work better for mobile, or web or B2C or B2B. The more specialist the more likely they’ll provide easier ways to understand your specific users. This category shares a lot of overlap with what your UX team is likely using. You need to be in this tool daily, choose wisely.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Userpilot

OCTOBER 15, 2022

B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

APRIL 7, 2021

We believe that measuring a 60-40 mix between your core actions and general user behavior makes the most sense for mid-market products. For example, you may have 2000 daily active users and 5000 monthly active users. This is a typically low percentage for simple B2B or B2C products.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Userpilot

JULY 26, 2021

And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. In both B2B and B2C, buyers want to self-serve. And as we learned in The Product Adoption Curve in SaaS , a key driver of product innovation is product trialability: how easily users can try a product before they buy it.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 25, 2021

Increase customer loyalty and word of mouth by acting on feedback. Without feedback, you won’t know when users are not happy and couldn’t proactively act on data. Collecting customer satisfaction feedback surveys such as NPS will help you identify promoters and detractors and what’s making them happy or not.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

JUNE 10, 2024

Use heatmaps to discover areas of user friction and identify UX issues. Analyze churn patterns and paths of new users before they drop off. However, if you’re after the medium-sized or enterprise market, assigning a dedicated customer success manager to your customers is totally worth it.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

The Product Guy

JUNE 18, 2020

Customer Satisfaction. Do customers feel like they are being heard? FBLs help keep you close to your customer. Say you’ve done your customer research and sized up the market. Now you have a few features that you’ve unified into a single UX–you’re pumped. . Is their feedback going to waste?

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

AUGUST 30, 2021

Track and understand user behavior across the entire customer lifecycle to identify and remove friction points to reduce churn. Identify opportunities for upsells and cross-sells at targeted users to drive customer account expansion. Fullstory is ideal for B2B and B2C product, support, and engineering teams.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. User-centered design is a discipline that focuses on the users and their needs, and many companies worldwide have started to develop their own approaches and methodologies to put this into practice.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. Daily/weekly/monthly active users.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98