B2C Enterprise Product Research Startups 
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user. Caught your interest?
The Product Coalition
FEBRUARY 15, 2021
TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. work in a fast-growing startup. Also, let me introduce you to the anti-patterns agile startups shall avoid at all costs. ??
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Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?
The Product Coalition
JANUARY 27, 2024
In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “product led”. I will share my insight about the implications for the product team for both cases.
Userpilot
APRIL 18, 2024
They can help you understand how to target your marketing better to increase product engagement and usage. Try Userpilot and Take Your Product Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer segmentation? Looking for the best customer segmentation examples? Let’s get started.
Mind the Product
MARCH 11, 2020
In my current role as CPO for Eigen Technologies in London, I manage a team that includes business and technical product, UX/UI, and subject-matter experts. Our product helps businesses (especially in financial services) use natural language processing to get information and insights from their documents at scale. Landing the Role.
The Product Coalition
JANUARY 24, 2022
Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? You have been asked to pitch investors for early-stage funds.
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