Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? They are all focused on providing a great user experience. This article outlines 13 exceptional techniques for converting your free users into paid users. What is the Freemium Model in SaaS Companies?

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization User Testing 89

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Userpilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. The benefits of tracking user flows include creating user-centered product design , eliminating friction in user journeys, and reducing churn. Discover user paths to app actions.

Data Visualization 93

Data Visualization Customer Feedback Analytic Tools User Testing 93

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. Think of them as detailed archetypes that encapsulate the needs, goals, and behaviors of potential users.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. We had to think differently when doing research with B2B customers. The users of a CRM platform differ from those on a B2B e-commerce platform.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

The Product Coalition

FEBRUARY 11, 2023

How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Get feedback from at least five customers, but many as possible.

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User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. They own the problem, you own the solution. It’s a dumb question because people will lie to you.

User Testing 118

User Testing Customer Feedback Customer Experience Product Research 118

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth.

Analytic Tools 83

Analytic Tools Research Software Feedback Software Onboarding KPIs 83

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? They use their product as the selling point. In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. But isn’t that what all companies do?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day.

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Startups Feedback Software Onboarding KPIs Technical Review 117

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!

Product Marketing 89

Product Marketing Marketing Research Software Feedback Software 89

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Gainsight

JULY 1, 2022

A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? Make the product itself a key player in the customer lifecycle and experience. . We wanted to discover what solutions they use and how they measure success. .

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users. This is paramount to guarantee the success of any product.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. With more options than ever before, B2B buyers have high expectations when it comes to customer experience (CX). Fast feedback eliminates guesswork.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization User Testing 93

Mind the Product

JANUARY 8, 2018

In other words, product management is not about making sure products ship on time – it’s about understanding the needs of the customer and defining the right product to meet them. There’s no better predictor of a product manager’s success than how much time they spend talking with current and prospective customers.

Data Visualization 112

Data Visualization Analytic Tools Customer Feedback Product Research 112

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 61

Feedback Software Research Software Product Marketing User Testing 61

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. the process called customer validation. Once you have understood your customers?—?you

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Nulab

SEPTEMBER 22, 2021

What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 94

Data Visualization User Testing Customer Experience Customer Feedback 94

Userpilot

NOVEMBER 21, 2023

Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. You can’t accommodate all customer requests, so build a robust decision tree to filter out irrelevant requests and learn to say ‘no’ instead of maybe. What’s the solution?

Technical Review 80

Technical Review User Testing Product Management Product Manager 80

Mixpanel

FEBRUARY 2, 2021

At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. All customer-centric approach. unique end users and all their actions) per month. Grow as much as possible before paying.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

OCTOBER 7, 2020

When in-app messages are best for driving new feature adoption. As a rule, users don’t like change. It means they have to re-learn how to use your app. Reality check incoming… Users don’t care about features. Answer: How important is it to get users using this feature as opposed to anything else?

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

APRIL 18, 2024

Looking for the best customer segmentation examples? It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Customer Experience 79

Userpilot

MAY 26, 2024

How to leverage them to drive more growth in your SaaS? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Radical Product

NOVEMBER 30, 2018

Radical Product Thinking means devising improvable systems (“products”) to achieve your desired impact on the world. Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively. This is also true for B2C.

User Testing 40

User Testing Data Visualization Research Software Feedback Software 40

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Marketing 84

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools? Let's get started… TL;DR.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Reporting Tools 91

Userpilot

MARCH 16, 2023

SaaS landing pages are an essential step in the process of trying to get people to sign up for your solution. Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. What is a SaaS landing page? Features/benefits. Social proof. Contact form.

Feedback Software 84

Feedback Software Reporting Tools Embedded Analytics User Friction 84