Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). Let’s explore a few examples of incremental innovation in tech.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . The customer lifecycle is the path your users follow before, during, and after engaging with your product, website, application or support system. You’d only need one marketing channel to find your users.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. You can reach us here or message us on social media @Apptentive. So I’ll let the team decide who the winners are there, and they will message you. Some categories, however, did see lasting change, specifically categories of news and messaging.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userzoom

MARCH 28, 2018

Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers. Your customers define your brand identity.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 6, 2020

Challenges The most serious challenges for marketing organizations are: hiring staff with up-to-date digital skills such as data analytics, technical expertise, and marketing automation; innovation scaling; integration of multiple marketing tools; centralized collection and management of data and communications. The biggest jump was in 2018.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

MARCH 21, 2019

There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Sales has to sell it. Marketing has to talk about it.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. VR is an ideal technology for training and simulations. You need a technical expert. In some cases it provides direct and clear value.

Weak Development Team 95

Weak Development Team Development Feedback Software User Testing 95

Gainsight

DECEMBER 5, 2019

This type of experience isn’t endemic to ticket apps or even B2C. In my ticketing example, there was an opportunity to give me a great experience with a right-time, right-message engagement. When we think about the “how” of any problem, we always break it down into three components: People, Process, and Technology.

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

Gainsight

JULY 1, 2022

In the tech industry, competition is driving the adoption of a new growth model. We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Chief Technology Officer of PX, Gainsight. Mickey Alon. Key Findings.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Intercom, Inc.

MARCH 8, 2018

After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies. It’s a company trying to hit up a ton of consumers to pass on a message.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Coalition

MAY 25, 2018

Then you start building the product, [and] you deliver the product by shipping code to resilience system at will. However, what we can figure out here already is that any kind of product discovery is significantly more low-tech and more affordable, the further to the left side you go. That’s my world.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Imaginary Cloud - Design

JANUARY 30, 2020

This may be due to this new paradigm coming from, and still being restricted to, the realm of data scientists. One of them is the user's resistance due to the fear of the black box (AI tools that make crucial decisions in an opaque way without explaining the rationale followed). Visual hierarchy for content.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. Other systems and software can then integrate with the data from the CDP to use for analytics, marketing, automation, customer success, and other efforts. Implementing a CDP platform.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. Other systems and software can then integrate with the data from the CDP to use for analytics, marketing, automation, customer success, and other efforts. Implementing a CDP platform.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52