The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. when many other sources of this information go offline due to blackouts or damage. How did they position themselves strategically?

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Data Visualization Research Software Reporting Tools User Testing 85

Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. While Human API is a discovery-friendly company, the tech lead and designer hadn’t done this type of discovery work before. Slack communication is a push and pull. Tweet This.

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Product Research User Testing Technical Review Data Visualization 219

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. You say potato, I say WTF. Bonus points for clarity.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

UX Studio

MARCH 1, 2024

The tool let us edit the output easily , but this situation highlighted the need to carefully review automatically generated insights. An AI system processing the video transcript of a usability test with children concluded that the product is “okay, likeable, easy to use, and appealing.” What about the future?

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

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Reporting Tools Customer Experience Airlines Technical Review 145

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). Let’s explore a few examples of incremental innovation in tech. Conclusion.

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Feedback Software Analytic Tools Research Software Product Research 90

Amplitude

NOVEMBER 2, 2018

After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. I started in a Technology Leadership Rotational Program at Levi Strauss & Co. Current Company : Looker.

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Data Visualization Analytic Tools Technical Review Product Management 53

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

Gainsight

APRIL 17, 2019

So as business is becoming more real-time—information being collected and digested for immediate use in decision-making—the layers of abstraction between a CEO and the key stakeholders and systems must be reduced. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

The Product Guy

APRIL 4, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Gainsight

MAY 14, 2020

Next up is reviewing your map, for which you can use Gainsight’s Success Plans to guide you to victory. They’ve achieved a 40 point increase in NPS scores with smaller segment accounts (on par with an NPS similar to B2C organizations) and a 50% efficiency improvement using pooled resources allowing customers to engage with each other.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

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Customer Experience User Testing Customer Feedback Feedback Software 164

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . The customer lifecycle is the path your users follow before, during, and after engaging with your product, website, application or support system. You’d only need one marketing channel to find your users.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Business of Software Conference

DECEMBER 14, 2023

This is particularly true when it comes to how quickly things change in the tech industry. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us. Helpful tips are generally given based on someone’s goals, and different goals matter. We can barely get our arms around it!

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Software Review Weak Development Team User Testing Customer Experience 64

The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation.

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Research Software User Testing Product Research Customer Experience 60

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. They’ve maintained far more of their COVID-19 acceleration or of their 2020 acceleration, as we’ll call it, nearly every day through the end of December, mostly due to continued restrictions, particularly in travel. Transcript.

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User Testing Webinar Data Visualization Feedback Software 173

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. That said, this position demands proficiency in both technical and social areas within the role. By enrolling in a product manager course, you have the opportunity to learn fundamental technical skills.

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B2B User Testing Research Software Analytic Tools 52

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

MAY 20, 2024

their tech stack! These technologies position your product at the center of your growth strategy, focusing on delivering an exceptional user experience that drives customer acquisition , retention , and expansion. Prioritization : The platform provides weighted scoring systems and allows easy drag-and-drop organization.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

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Information Weak Development Team Reporting Tools Technical Review 98

Userzoom

MARCH 28, 2018

Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers. Your customers define your brand identity.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),

User Testing 82

User Testing B2C Product Research B2B 82

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

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Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

FEBRUARY 6, 2020

Challenges The most serious challenges for marketing organizations are: hiring staff with up-to-date digital skills such as data analytics, technical expertise, and marketing automation; innovation scaling; integration of multiple marketing tools; centralized collection and management of data and communications. The biggest jump was in 2018.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

MARCH 21, 2019

There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Sales has to sell it. Marketing has to talk about it.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

B2B 98

B2B Research Software User Testing Automotive 98

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. VR is an ideal technology for training and simulations. You need a technical expert. In some cases it provides direct and clear value.

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Weak Development Team Development Feedback Software User Testing 93