B2C Onboarding KPIs Reporting Tools UX 
Mixpanel
NOVEMBER 8, 2021
Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?
Userpilot
APRIL 7, 2023
When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Send voice-of-the-customer surveys like CSAT , CES , NPS , and feature surveys to collect and analyze customer feedback.
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Product Talk
FEBRUARY 28, 2024
That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!
Userpilot
OCTOBER 15, 2023
But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption. This article will help answer that exact question. What is growth marketing?
Userpilot
JULY 26, 2021
Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.
Userpilot
FEBRUARY 12, 2021
However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Table of Contents.
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