Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

FEBRUARY 12, 2021

When we founded BreezoMeter, many businesses and governments were not ready to answer the public demand for solutions that protected them from harmful air quality. As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and how did we do it?

Data Visualization 87

Data Visualization Research Software Reporting Tools User Testing 87

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

The Product Coalition

FEBRUARY 11, 2023

How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? We discussed business ideas, researched options for funding, and most importantly, we supported each other. How much are they willing to pay for a solution? What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

AUGUST 6, 2023

Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday? What work and/or research will you do today? Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice.

Reporting Tools 138

Reporting Tools Research Software Product Research User Testing 138

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Do your research. We stopped using the system within a month.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Gainsight

FEBRUARY 9, 2023

B2B and B2C. of teams are evaluated on it, according to research by Partnership Leaders. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation? The result?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. This mobile app is a free tool for Americans to use to save money and time with their prescriptions.

Research Software 86

Research Software User Testing Customer Experience Product Research 86

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C).

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

ProductPlan

OCTOBER 1, 2020

The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance. Software as a Service has become the predominant business model for B2B software. Software as a Service has become the predominant business model for B2B software. SaaStr Annual.

Research Software 89

Research Software Onboarding KPIs Technical Review Agile 89

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. We have seen several Researchers and Designers demonstrate value within their organizations and have climbed career ladders into leadership positions. Let’s see how I did. Happy December! So clearly all metrics are trending to the top right.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Do it elegantly without over-promoting your product. Newsletters ?—?a

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Amplitude

DECEMBER 18, 2020

Adience’s research highlights the power of product analytics. It helps you contextualize the platforms and tools you use to track information, how that information is gathered through those tools, and how your team intends to use data to inform their decisions and create value for your customers.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

BrainStation Product Management

MAY 7, 2019

My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ We do this through shadowing, 1:1 interviews, or group user research sessions.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. The participant might speak about tools like AB testing, prototypes, data analysis, personas… Strategy What is the worst idea you’ve ever had or your biggest mistake?

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

Usersnap

JULY 15, 2020

However, e-commerce and software companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. In e-commerce and software, the competition is always just a few finger-taps our mouse clicks away.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

FEBRUARY 6, 2020

In 2019 research firm IDC found them to deliver 869% ROI (??) Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. And it’s an advantage that traditional corporate learning platforms simply can’t replicate.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Business Acumen Institute

SEPTEMBER 4, 2019

Based on research conducted by the Business Acumen Institute , leaders believe the most visible gap is related to the skills and capabilities that comprise ‘business acumen.’. The Business acumen Canvas is a tool that can help executives expedite the learning required to keep a company running smoothly and profitably. Technology.

Research Software 40

Research Software User Testing Product Research B2C 40

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Here are the 5 essential steps to creating a customer profile: Perform user research to understand your target audience. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 101

Data Visualization User Testing Customer Experience Customer Feedback 101

The Product Coalition

OCTOBER 11, 2019

I understand that few developers ever want to hear people criticize their apps, but if you want your product to sell, you’ll have to accept what’s coming at you. But, you’ve gone one step further and decided to create an app that will solve relationship problems. Naturally, you expect your app to hit the mass market?—?this

User Testing 60

User Testing Customer Feedback Customer Experience Feedback Software 60

BrainStation Product Management

MAY 7, 2019

My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ We do this through shadowing, 1:1 interviews, or group user research sessions.”.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

Business of Software Conference

JUNE 5, 2019

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. Carl Ryden (Founder, PrecisionLender) – Build Iron Man Suits Not Terminators from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 99

User Testing Feedback Software Product Research Analytic Tools 99

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. What about if it was B2C or B2B? How could this inform the product's positioning?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52