Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

Are you trying to position yourself for a new product leader job? In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. How did they position themselves strategically? when many other sources of this information go offline due to blackouts or damage.

Data Visualization 87

Data Visualization Research Software Reporting Tools User Testing 87

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. For example.

Feedback Software 132

Feedback Software Analytic Tools Onboarding KPIs B2B 132

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. This is especially important for apparel and accessories, as users might want to review the accessories or prints carefully. Use tables for technical specifications of the products.

Feedback Software 131

Feedback Software Technical Review User Testing Customer Feedback 131

Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. B2B customers are expecting round-the-clock help (similar to B2C customers). CS teams are struggling with burnout, as they’re being asked to do more with less and deliver on customer expectations.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. Bonus points for clarity.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Work with the product.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In fact, I believe a tremendous amount of opportunity can be mined from these chaotic times.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Technical Product Manager role. What does a product manager do? Product leadership style. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. What about if it was B2C or B2B? Why was that the case?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance.

Research Software 89

Research Software Onboarding KPIs Technical Review Agile 89

Gainsight

NOVEMBER 23, 2022

Cognite CSMs joked that the community is “taking their job away” (in a positive way!) CS leaders are preparing for a positive impact in tough times. And rightfully so—especially in tech, it’s not easy out there right now. because the Community helps customers skip the middleman and get answers in real-time.

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

UX Studio

MARCH 1, 2024

The tool let us edit the output easily , but this situation highlighted the need to carefully review automatically generated insights. They also tend to say positive things about the product and features. Although AI technology is advancing, it has not yet reached the level of human cognition and understanding.

Data Visualization 97

Data Visualization Research Software Product Research Analytic Tools 97

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. This makes the product loved by our users ( check G2 reviews ). Let’s explore a few examples of incremental innovation in tech.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

People-First Product Leadership

DECEMBER 4, 2023

It also showcases why your organization is uniquely positioned to do so. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

JULY 16, 2021

tech support or after-sales services). They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. She then visits their Facebook page to find lots of good reviews. Your brand.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Gainsight

MAY 14, 2020

Next up is reviewing your map, for which you can use Gainsight’s Success Plans to guide you to victory. They’ve achieved a 40 point increase in NPS scores with smaller segment accounts (on par with an NPS similar to B2C organizations) and a 50% efficiency improvement using pooled resources allowing customers to engage with each other.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Product Bookshelf

FEBRUARY 13, 2017

There’s a lot you won’t find in other product management books; for example, a comprehensive review of different types of roadmaps, how to get to the next level in your product management career, and a product management skills self-assessment. Positioning and Market segments. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. In the beginning, software was expensive and purchase decisions were made by highly technical executives. There was a big focus on how the software would fit into the company’s existing tech stack. They interact and work with the following roles: Technical engineers.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. You’d only need one marketing channel to find your users. For example: .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Userpilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. Define the positive behavior within your product that leads to higher engagement.

Onboarding KPIs 77

Onboarding KPIs User Testing Customer Experience Customer Feedback 77

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. And as Rajiv shared with me, “Founders often launch too late.

Startups 119

Startups Feedback Software Onboarding KPIs Customer Experience 119

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

Agile 180

Agile Startups Technical Review Software Review 180

Gainsight

AUGUST 22, 2019

For others, CS is taking on more revenue-related activities , like upsell and expansion, or marketing-related activities like advocacy —be it reviews, event speakers, advisory councils, success stories, and more. . B2B might work differently than B2C. Responsibilities will shift and so will KPIs.

Customer Experience 20

Customer Experience Customer Feedback User Testing Marketing 20