Product Innovation Educators

MARCH 25, 2019

I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved. It’s usually marketing or an events manager.

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. It’s all about talking to customers and learning that you’re building something that’s actually useful. When talking to people, look for two things: pain and pull. Pain tells you there’s an opportunity to solve a problem.

B2C 91

B2C Customer Experience User Friction User Testing 91

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Remove bias from your product decisions.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 113

Startups Feedback Software Onboarding KPIs Technical Review 113

Userpilot

NOVEMBER 25, 2021

If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Track customer loyalty with NPS surveys. Sound simple, right? Social media.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. BOFU : Persuasive content (customized downloads, purchase arguments).

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Mixpanel

FEBRUARY 2, 2021

At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. But our old plans were too limited for startups to try out the product, and grow sustainably. . All customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

MARCH 26, 2019

Building a consumer product If you are building a consumer product, more likely than not, you are trying to address a very specific need of a set of individuals. You identify a gap in the market which you hypothesize as an unsolved problem. the process called customer validation. Once you have understood your customers?—?you

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 105

Feedback Software Research Software Product Marketing User Testing 105

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 88

Feedback Software Research Software Product Marketing User Testing 88

Userpilot

MAY 19, 2021

Setting these goals help you map out your marketing funnel. You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. The main problem here is that marketers try to be *everywhere*. Dofollow.io’ s Online Community That Helps Them Test Out Their Product Ideas.

Research Software 119

Research Software B2B User Testing Customer Experience 119