The Product Coalition

FEBRUARY 5, 2021

The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews. For example, a signed Letter of Intent (LOI) to buy a product. Let’s examine what we can do.

User Testing 114

User Testing Blog Customer Experience Customer Feedback 114

Andrew Chen

DECEMBER 18, 2017

Of course everyone knows the mechanics of setting up a blog – but the hard part is finding your voice, figuring out topics that are interesting for other folks to read, and building a long-term habit. ” Ironic that VCs blog/tweet all day now ;). You might think that there’s too blogs on tech, startups, whatever.

Blog 110

Blog Analytic Tools Research Software Feedback Software 110

Product Talk

FEBRUARY 7, 2024

Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. She took a multi-step, methodical approach to introduce continuous discovery, including enrolling a group of product people in the Master Class , having those participants coach and train others, and bringing stakeholders along for the journey.

Product Research 235

Product Research Reporting Tools User Testing Research Software 235

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. You can’t have a business without a product and you can’t maintain a customer base without Customer Success.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value.

Analytic Tools 91

Analytic Tools Feedback Software User Testing Data Visualization 91

Userpilot

DECEMBER 1, 2021

When working with SaaS products, a constant task you’ll find yourself obsessed with is how to increase user adoption. User adoption is how you measure how much of your product the user is regularly using. To improve user adoption, you must consider every part of the customer journey. What is user adoption?

Feedback Software 98

Feedback Software Customer Experience User Testing Onboarding KPIs 98

The Product Coalition

JANUARY 26, 2024

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. By Jay Stansell and Tremis Skeete , for Product Coalition We all want to learn how to be better product people. This is a short-term strategy to building a following, and it’s just not sustainable.

Article 121

Article Reporting Tools Education Definition 121

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

OCTOBER 10, 2022

Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS?

Onboarding KPIs 84

Onboarding KPIs Feedback Software Analytic Tools Research Software 84

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 94

Research Software Analytic Tools Feedback Software Data Visualization 94

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Userpilot is a product growth platform.

Research Software 90

Research Software Feedback Software User Testing Reporting Tools 90

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. You’ll also see how to reduce friction and drive product stickiness, among other things.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience Customer Feedback 95

Userpilot

DECEMBER 13, 2021

What is a product adoption process? Many SaaS businesses confuse adoption with user acquisition. In this blog, we’ll explain why, and how you can get more of your users adopting your product – becoming long-term, stable, and profitable customers. That is, they need to promote product adoption.

Research Software 97

Research Software Feedback Software User Testing Customer Experience 97

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Customer Experience 103

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in? Let’s get to it.

Product launches 95

Product launches Product Research User Testing Research Software 95

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 97

Feedback Software Analytic Tools Research Software User Testing 97

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization Customer Feedback 95

Userpilot

JUNE 2, 2023

Product adoption metrics tell you how well your platform is performing. By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. In this article, we dived into 13 important adoption metrics to measure.

Onboarding KPIs 87

Onboarding KPIs Analytic Tools Customer Experience Product Research 87

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights ! What is behavioral segmentation?

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Accessibility features are making UX design more inclusive.

Analytic Tools 100

Analytic Tools Data Visualization User Testing Reporting Tools 100

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

Feedback Software 102

Feedback Software Research Software Product Marketing Marketing 102

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy.

Education 94

Education User Testing Customer Feedback Customer Experience 94

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 89

User Testing Customer Experience Customer Feedback Data Visualization 89

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 91

Product Marketing Onboarding KPIs User Testing Marketing 91

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. What is a product launch?

Product launches 103

Product launches Product Research Data Visualization Research Software 103

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 96

Analytic Tools Data Visualization Research Software Feedback Software 96

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A user has reached ‘adoption’ when they start paying for your services. Ready to get started? Ready to get started?

Analytic Tools 88

Analytic Tools Feedback Software Framework Onboarding KPIs 88

The Product Coalition

JULY 6, 2023

Users will be vocal about the products they do, don’t like using, and don’t settle for less than the very best. Here when product-led growth comes into play. To build a successful SaaS company today, you must understand product-led growth and build it into your business and product from the very beginning.

Research Software 115

Research Software Feedback Software User Testing Product Research 115

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. With Userpilot, you can apply these strategies without having to code. Product adoption rate.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 85

Feedback Software User Testing Customer Experience User Friction 85

Userpilot

MARCH 27, 2024

The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. That said, let’s explore some secondary navigation examples, the role of secondary navigation in UX, the key differences between primary and secondary navigation, and share some strategies to aid your navigation.

Feedback Software 102

Feedback Software Research Software Data Visualization Product Research 102

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty. Book the demo!

Analytic Tools 90

Analytic Tools Data Visualization Research Software Onboarding KPIs 90

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 90

User Testing Product Research Feedback Software Customer Feedback 90

Userpilot

AUGUST 16, 2023

A user retention playbook will keep your customers happy and continue using your product for longer. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention.

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98