Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

MAY 27, 2021

The secret to acing a product management interview isn’t just knowing what questions to expect. It’s getting inside your interviewer’s mind, and understanding why they’re asking you these questions, and what they want to know. What main changes would you make to [our product]? Behind the Questions… 1.

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Weak Development Team User Testing Product Management Product Manager 159

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. TL;DR User personas are semi-fictional characters that illustrate the needs, pains, goals, and demography of your ideal product user.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Coalition

MAY 13, 2020

For such an integral part of product, it’s amazing that nobody seems to know what Product Ops is! As a skill on LinkedIn, Product Operations has grown 80% in the last year. So why is no one really talking about it the way they talk about things like Product-Led Growth ? What Does ‘Product Ops’ Mean?

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Want to see how Userspilot can help you optimize your product funnel?

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. But worry not! Book the demo! What is overengineering?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

MARCH 7, 2023

For a few years now, I’ve been using a question in interviews with product managers where I ask the candidate to select one of the four types of product manager. The product manager types I say are the empath, the visionary, the builder, and the data driven.

Product Management 88

Product Management Product Manager Data Visualization Customer Feedback 88

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. It’s vague and aspirational.

Customer Experience 170

Customer Experience Data Visualization Framework Article 170

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Why is customer analysis important?

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

FEBRUARY 4, 2023

What’s the product design testing process? Why is it important in product management ? These are just a couple of questions we answer in this blog. TL;DR Product design testing is the final stage of the design process. TL;DR Product design testing is the final stage of the design process.

User Testing 98

User Testing Product Research Feedback Software Research Software 98

Mind the Product

OCTOBER 12, 2018

Stop me if you’ve heard this one before: What’s your favourite product, and why? Or how about: You have to launch a new product for X. How do you determine the total and addressable markets, and what steps do you take to fill that need? I hate these questions. As an interviewer, I want to know what YOU will do for me.

Product Management 115

Product Management Product Manager Product Research Management 115

The Product Coalition

SEPTEMBER 11, 2022

As product leaders, we need to make so many decisions. Photo by George Becker on Pexels When I first chatted with Arik, the person who was about to become my husband less than 2 years later, he felt I was interviewing him for a job. I asked so many questions about what he did, where and what he studied, where he grew up etc.?—?all

Customer Experience 116

Customer Experience Definition User Testing Engineering 116

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. marketing efforts.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. To help you get over your FOMO on any amazing content from your friends at ProductPlan, we’ve pulled together the most-viewed articles, blogs, and glossary entries this past year. 10 Great Questions Product Managers Should Ask Customers.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. Here is how to create customer segments: Use welcome screens to segment new users based on their jobs to be done. User personas are built based on who you think will gain the most value from your product.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. Who are your customers?

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User Testing Customer Feedback Customer Experience Data Visualization 146

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their overall satisfaction level with your product. The most critical features and functionalities of the product.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. So the thing that I started doing was writing blog posts for Mode’s corporate blog.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Userpilot

JANUARY 28, 2021

The internet is rife with advice on how to become a Product Manager – often written by people who have never worked as a Product Manager themselves. So if you’re looking to switch careers and become a PM – you will for sure find some insights in this blog. Here are some tips from experienced PMs!

Research Software 98

Research Software Customer Experience User Testing Feedback Software 98

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? If you’re after answers to these questions, we’ve got you covered. Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Negative personas accurately portray the users least likely to find value in your product.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Antwak Blog

APRIL 6, 2021

It is rightly said that job hunting can be a full-time job. The interview can be especially hard, particularly when you’re switching into a product from a different domain altogether. 2: Get acquainted with their products/services and contenders. 3: Brevity is an attribute in product management.

Product Management 52

Product Management Product Manager Product Research Management 52

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. TLDR; A customer pain point refers to an issue that a customer experiences when interacting with a product or service. Productivity pain points happen when customers want more efficiency from a product.

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User Friction Customer Experience User Testing Product Research 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

ProductPlan

MARCH 4, 2022

The ways and places they interact with your product won’t stay the same forever, either. You need to regularly revisit the persona details you’ve drafted and make sure they still represent your product’s users and what they care about. But many of the issues and tips in this blog will apply to whatever product you’re responsible for.

Customer Experience 93

Customer Experience Customer Feedback User Testing Feedback Software 93

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. So the marketing team can capture more qualified leads for the sales team.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

The Product Coalition

DECEMBER 29, 2020

We’re here to teach you important skills and methodologies for Product Management, and having good mental health is as important an asset to any PM as data skills and tech knowhow. Impostor syndrome is the feeling of not being good enough, or that you’ve somehow blagged your way into your job. What if my product isn’t good enough?”

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Mixpanel

JANUARY 21, 2020

Hi, I’m Mike and I’m a product manager. The product I manage? Product managers. As Director of Product Management at Mixpanel, an important part of my role is hiring and developing a world-class team of product managers and ensuring that we’re empowering those people to be the best product managers they can be.

Weak Development Team 87

Weak Development Team Customer Experience Reporting Tools Feedback Software 87

Userpilot

AUGUST 10, 2022

As a product manager, you should collect customer insights to understand how users feel about your products and services. Customer insight is customer data collected from different touchpoints of the user journey that the product teams use to understand what users like and dislike about the product. And much more.

Data Visualization 98

Data Visualization Customer Feedback User Testing Customer Experience 98

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? External CI can be collected from any resource of third-party data (social media posts, and market research surveys). Conduct user interviews to make customers’ voices heard.

Feedback Software 98

Feedback Software Research Software Analytic Tools Data Visualization 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Andrew Chen

JANUARY 15, 2024

It aims to tell the story of why some products — YouTube, Instagram, Uber, Slack, Dropbox, and others — end up with hundreds of millions (and sometimes billions!) It’s been a success, now in a dozen markets, translated into many languages (including Japanese, Chinese, Spanish, Russian, etc). First thing I wrote!

Books 66

Books User Testing Research Software Customer Experience 66

Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS?

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

JANUARY 27, 2023

In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. TL;DR Evaluative research gauges how well the product meets its goals at all stages of the product development process. Sound like it’s worth a read?

User Testing 98

User Testing Product Research Research Software Feedback Software 98

UX Planet

DECEMBER 11, 2023

Inga’s list in particular was the Medium blog post I would reference multiple times a week. Whether or not you need a certificate depends on you , and the confidence you bring to the interviews. This course is taught by Hillary Black, co-founder of Mav , who specializes in marketing and SMS chatbots (the chat side of CxD).

Technical Review 95

Technical Review Certifications Software Review Feedback Software 95

Mind the Product

SEPTEMBER 16, 2019

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If Taking an evidence-based approach to building product is, I’ve found, the only way to avoid this trap.

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User Testing Data Visualization Product Research Customer Experience 117