Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

SEPTEMBER 8, 2022

Improve product awareness and your roadmap. No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you.

Data Visualization 142

Data Visualization Analytic Tools Reporting Tools Research Software 142

Lenny Rachitsky

JANUARY 4, 2024

Integrating research from the beginning of the product development process is crucial for leveraging your user researcher best. The wrong type of user research is being conducted most of the time, with a focus on “middle-range” topics, which are interesting but not impactful enough for the business.

User Testing 108

User Testing Research Software Product Research UX 108

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. Product Management Playbook. In This Issue.

B2B 130

B2B Magazine Product Management Product Manager 130

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. why is it valuable? is it fit for my use case?)

User Testing 127

User Testing Customer Feedback Feedback Software Reference 127

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. Treat this as a collaborative product management team exercise, not an exercise for each product manager. Think about it. Related Articles.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product.

Marketing 147

Marketing Product Marketing Workshop B2B 147

Product Management University

JULY 30, 2020

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. What is the product-led growth strategy?

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization User Testing 93

Userpilot

AUGUST 13, 2023

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. These are the key questions we cover in the article.

Data Visualization 96

Data Visualization User Testing Customer Experience Feedback Software 96

Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture.

Definition 100

Definition Marketing Magazine B2B 100

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? A product marketer’s job extends beyond the go-to-market strategy.

Feedback Software 104

Feedback Software Research Software Product Marketing Marketing 104

Mind the Product

AUGUST 2, 2018

It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. Waterfall vs Agile. Qualitative research vs Quantitative data. Remote vs Colocated. Discovery vs Delivery. Roadmaps with dates vs Roadmaps with no dates.

Product Research 143

Product Research Research Software User Testing Data Visualization 143

The Product Coalition

MAY 27, 2020

Product Management?—?Is Photo by Alex Kondratiev on Unsplash Whether Product Management is an art or a science is an unresolved debate I’ve had with several people over the last few years. I conducted an anonymous survey of 49 people, all in some way connected to the world of product management.

Product Research 102

Product Research User Testing Product Management Product Manager 102

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing 172

User Testing Product Marketing Marketing Customer Experience 172

Userpilot

DECEMBER 15, 2021

In this article, we’re going to cover the 3 key growth benefits that you can leverage by expanding and scaling your product integration roadmap. Beyond improving efficiency, integrations can unlock additional value in your product through account expansion and co-marketing campaigns. Monetizing Integrations.

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Webinar 97

Userpilot

JULY 4, 2022

Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy. Close the feedback loop through personalized announcements after product changes. In customer-led organizations, the customer’s feedback on the product experience is always the top priority.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 94

Product Research Data Visualization User Testing Research Software 94

Userpilot

APRIL 28, 2022

Appcues vs Pendo? Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. This article is going to dive into the Appcues vs Pendo debate and try to answer a key question… Which is the better tool for driving customer success?

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. It lets you shape your product, customer experiences, and sales process in the very best way. What is product-led growth in SaaS?

Feedback Software 103

Feedback Software User Testing Customer Feedback Customer Experience 103

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96

Userpilot

MARCH 2, 2022

Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth.

Feedback Software 105

Feedback Software Onboarding KPIs Reporting Tools Product Research 105

The Product Coalition

JULY 13, 2022

In this article, we will go over 5 of the best FullStory alternatives on the market, explain what each one does best and how they compare to help you narrow down your choices. Best for monitoring product performance and identifying frontend issues. Product Analytics. UXCam vs FullStory G2 rating: 4.7/5

Data Visualization 117

Data Visualization Analytic Tools Feedback Software Reporting Tools 117

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations. Average salary: $192,383/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

OCTOBER 25, 2023

Deciphering Bitcoin ETFs: Spot vs. Futures — Insights and Expectations Table of Contents ∘ The Evolving Role of Cryptocurrency in Investment ∘ Bitcoin Exchange-Traded Funds (ETFs): An Overview ∘ Bitcoin ETF Types ∘ Benefits and Drawbacks of Bitcoin ETFs ∘ Crypto ETF Development — How to Launch a Crypto ETF like Bitcoin ETF? ∘

Customer Feedback 119

Customer Feedback Reporting Tools Technical Review Research Software 119

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97

Userpilot

JUNE 9, 2023

There’s a lot of confusion when it comes to multivariate testing vs A/B testing. That’s why we’re going to clarify their key differences, as well as give you some advice to cultivate product growth with them. Test in-app experiences to improve product adoption. Are they the same? Well, not really. What is A/B testing?

Product Research 92

Product Research User Testing Testing Customer Experience 92

Userpilot

AUGUST 19, 2022

Empathy map vs persona: what are these and what’s the difference between them? Both user personas and empathy maps are techniques used during the UX design process to understand users on a deeper level and create a product that resonates with them. Empathy map vs. persona: What’s the difference? Source: NNgroup.com.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 97

Onboarding KPIs Roadmap Marketing Feedback Software 97

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Accessibility features are making UX design more inclusive.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

Userpilot

SEPTEMBER 29, 2022

What exactly is product value? What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. What is product value?

User Testing 100

User Testing Product Research Feedback Software Analytic Tools 100

Userpilot

OCTOBER 16, 2022

You’ll almost certainly have heard of a minimum viable product. But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. A minimum delightful product (MDP) is a version of your product consisting of just enough to engage and delight your users.

User Testing 107

User Testing Feedback Software Research Software Customer Experience 107

Bain Public

JUNE 12, 2020

We took some time to look at which product management illustrations ?—?our We really enjoy bringing you constructive and a typical product management research, practical work advice, and analysis. It is very rewarding to think about the content that fits into product managers lives and makes their work better.

User Testing 71

User Testing Product Management Product Manager Construction 71

The Product Coalition

MAY 13, 2020

For such an integral part of product, it’s amazing that nobody seems to know what Product Ops is! As a skill on LinkedIn, Product Operations has grown 80% in the last year. So why is no one really talking about it the way they talk about things like Product-Led Growth ? What Does ‘Product Ops’ Mean?

Product Research 148

Product Research Data Visualization User Testing Research Software 148