Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 91

Product Marketing Onboarding KPIs User Testing Marketing 91

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Userpilot

APRIL 3, 2024

TL;DR A resource center provides tailored content to aid users in problem-solving your product. TL;DR A resource center provides tailored content to aid users in problem-solving your product. Follow these 6 essential steps to create a resource center: Define the user personas of your product.

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Feedback Software 89

Feedback Software Product Research Research Software Product Marketing 89

Userpilot

MARCH 13, 2023

What better way to gather customer feedback ? Surveys can help you figure out opportunities for improvement, product-market fit, and demand for new features. One topic of survey questions to ask is about general research. How can we improve our product to better meet your needs? No two surveys will be the same.

Product Research 94

Product Research Customer Feedback User Testing Customer Experience 94

Userpilot

AUGUST 19, 2022

Both user personas and empathy maps are techniques used during the UX design process to understand users on a deeper level and create a product that resonates with them. User personas are fictional characters that represent archetypal users of your product or service. What are user personas?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. An approachable best-seller that will expand the way you think about applications of research.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

JULY 18, 2023

TL;DR Product strategy tools assist product teams in defining, creating, and executing product strategies aligned with business objectives and user needs. Customer feedback tools facilitate the collection and analysis of user feedback for customer-centric decision-making. Let’s get right to it!

Analytic Tools 94

Analytic Tools Feedback Software Research Software Reporting Tools 94

Userpilot

OCTOBER 16, 2022

A minimum viable product is a lightweight version of a product consisting of the bare minimum to push value into production and into the hands of a subset of users ( early adopters ). A minimum delightful product (MDP) is a version of your product consisting of just enough to engage and delight your users. Well, look no further.

User Testing 104

User Testing Feedback Software Research Software Customer Experience 104

Userpilot

JUNE 28, 2023

In this article, we’ve put together a list of over 60 questions to help you peek into the minds of your customers. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. And they are consistent.

User Testing 95

User Testing Customer Feedback Customer Satisfaction Feedback Software 95

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Ready to dive in? Let’s get to it.

Product launches 95

Product launches Product Research User Testing Research Software 95

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 80

Research Software Data Visualization User Testing Marketing 80

Userpilot

JUNE 30, 2022

Conducting UX research and analyzing customer feedback helps you stay relevant to your customers and drive retention. UX survey is one of the most common UX research methods for getting both qualitative and quantitative insights from your users. Segment your user base to trigger surveys for the right audience.

Product Research 97

Product Research User Testing Feedback Software Research Software 97

Userpilot

APRIL 10, 2024

The five steps to knowledge base creation include: Identify areas where users need help. Personalize the knowledge base content based on user segment. A customer might use a knowledge base to learn more about navigating a user interface, look into technical specifications, or get help with a specific feature.

Feedback Software 88

Feedback Software Analytic Tools Research Software Data Visualization 88

Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS?

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

NOVEMBER 10, 2022

Understanding pain points helps you avoid customer dissatisfaction , make product improvements that meet customer needs , and help you align your marketing strategy better. Analyze their responses, group pain points together, and then prioritize them by urgency. Tailor your product to better meet their needs.

User Friction 92

User Friction Customer Experience User Testing Product Research 92

Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome.

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

Userpilot

FEBRUARY 17, 2022

If you’ve read Teresa’s Torres book, Continuous Discovery Habits , you’re probably familiar with her continuous discovery framework for building better products that are actually guided by user feedback. If used effectively, it can significantly reduce the money spent on marketing and sales activities.

Product Research 95

Product Research Framework User Testing Research Software 95

Mind the Product

AUGUST 2, 2018

It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. Qualitative research vs Quantitative data. What works in a new market won’t work for an established market. And I’m not even talking about politics. Waterfall vs Agile.

Product Research 140

Product Research Research Software User Testing Data Visualization 140

ProductPlan

APRIL 9, 2020

We are excited to welcome guest writer Carlos González de Villaumbrosia to the ProductPlan blog. What is Qualitative Research? This form of user research fills in the gaps that hard data can’t. You need to know what feelings your product evokes in users as much as you need that full Google Analytics report.

Product Research 105

Product Research User Testing Research Software Data Visualization 105

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 97

Research Software Feedback Software Analytic Tools Customer Experience 97

Userpilot

SEPTEMBER 12, 2022

They work closely not only with the development team but also with the marketing and sales teams, and champion the product within the organization. Jobs to Be Done helps organizations build features that allow users to complete specific objectives and it can be used to set goals for the product team. Are you ready to jump in?

Product Research 88

Product Research User Testing Onboarding KPIs Feedback Software 88

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys? Let's begin!

Customer Feedback 90

Customer Feedback Product Research Feedback Software User Testing 90

Usersnap

FEBRUARY 9, 2024

Imagine this: you’re crafting an experience meant to resonate with users, but if your tool needs to capture their behavior, preferences, and pain points effectively, you might be steering in the dark. The market offers a variety of usability testing tools, each varying in price, features, and research methods. Lookback 4.

Feedback Software 52

Feedback Software User Testing Research Software Analytic Tools 52

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Table of contents.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

FEBRUARY 18, 2021

Activation — How many users take the first step? Activation — How many users take the first step? Retention — How many users return or buy again? The benefits of a tailored CJM are numerous — from enabling better user experiences to increasing engagement to boosting loyalty. Revenue — What’s your monetization plan?

Customer Experience 111

Customer Experience User Testing Customer Feedback Weak Development Team 111

The Product Guy

NOVEMBER 9, 2017

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Themes, Epics, User Stories. To start, break down any incoming feature requests into Themes, Epics, User Stories using the following suggestions. Why do I need a framework?

Framework 138

Framework Agile User Testing Research Software 138

The Product Coalition

JUNE 3, 2021

Check out the 10-minute video version of this blog post. We think better. And thinking better is about finding simple processes that help us work through problems from multiple dimensions and perspectives, allowing us to better choose solutions that fit what matters to us. Executives are pushing urgency. mental models.

Feedback Software 172

Feedback Software Data Visualization Research Software User Testing 172

Imaginary Cloud - Design

MAY 30, 2022

The user-centered design ensures that the design of digital products meets people's needs and desires (or usability). It has a project plan and a high-level architecture while keeping the user in mind. Why Product Design Process is better than Design Thinking when creating digital products? Table of contents.

Research Software 74

Research Software User Testing Analytic Tools Feedback Software 74

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs. What is product positioning?

Research Software 97

Research Software Feedback Software Analytic Tools Positioning 97

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Are we breaking apart the product manager role a bit too much?

Research Software 96

Research Software Analytic Tools Feedback Software Product Research 96

Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? Product roadmaps and backlogs serve different purposes, and using the terms interchangeably (or incorrectly) can lead to confusion and misalignment among the product team and the wider organization.

Roadmap 91

Roadmap Product Research Research Software User Testing 91

The Product Coalition

MAY 13, 2020

Marketing ops, sales ops, and DevOps have been an essential part of business for years. Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. What Does ‘Product Ops’ Mean? What does a Product Operations Manager do?

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Usersnap

NOVEMBER 6, 2020

Similarly, 88% of users don’t return to a website after bad user experience. These days users expect remarkable experiences every time they interact with an app, products, support, or a website and in case they don’t get it, you may never have a second chance with them. That’s right! This is why UX matters.

Feedback Software 111

Feedback Software Research Software Weak Development Team UX 111

Userpilot

MAY 8, 2023

Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market. With so many SaaS businesses operating in the same market, it should come as no surprise that the industry has become quite saturated and competitive.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Onboarding KPIs 97

Andrew Chen

JANUARY 15, 2024

of users, and to provide the definitive theory of network effects which are often referenced in the tech industry, but only superficially understood. It’s been a success, now in a dozen markets, translated into many languages (including Japanese, Chinese, Spanish, Russian, etc). (I

Books 66

Books User Testing Research Software Customer Experience 66