Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
Lenny Rachitsky
MARCH 7, 2024
” TikTok fosters a leadership culture of “context, not control” that encourages ownership and decentralized decision-making. Prior to TikTok, Ray spent six years at Google helping scale Google Shopping globally. TikTok wins global markets by hiring locally and refining algorithms to fit regional and local cultures.
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