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How information architecture define your brand positioning?

UX Planet

Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. it consists of 3 core pillars, users, context, and content. By allowing users to find what they are looking for as effortless as possible, a well-developed IA improves the overall user experience of the product.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

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Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

Userpilot

A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. This stage is thus about brand building. Awareness stage.

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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

Knowledge bases offer lots of benefits, including improved customer satisfaction , reduced load of customer support agents , and improved self-service support. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

It’s linked to positive WOM and reduced customer acquisition costs. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Acquiring new customers costs 5-25 times more than retaining them.

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Product Funnel: What Is It and How to Create One?

Userpilot

To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. When users adopt the core features, trigger secondary onboarding experiences to introduce more complex functionality. What are the different stages of the product funnel?

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15 B2B Customer Experience Best Practices For Driving Sustainable Business Growth

Userpilot

Good customer experience is important in B2B because it drives loyalty and retention , increases word-of-mouth marketing referrals, and contributes to revenue growth. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES).