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How information architecture define your brand positioning?

UX Planet

Users will not return to your product if it takes them too long to navigate or understand, so UX researches would look at user behaviours and other datas to try and understand user’s mental model in order to create a good IA. How information architecture define your brand positioning?

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Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

Userpilot

A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. This stage is thus about brand building. Awareness stage.

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Customer Loyalty Analytics: How To Collect Analytics Data and Drive Retention in SaaS?

Userpilot

Analyzing customer loyalty helps you identify patterns to boost loyalty, improve customer experiences , and increase your Customer Lifetime Value. They are happy to advocate for your brand and recommend you to others. What is customer loyalty analytics? Understand patterns of customer loyalty.

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15 B2B Customer Experience Best Practices For Driving Sustainable Business Growth

Userpilot

Good customer experience is important in B2B because it drives loyalty and retention , increases word-of-mouth marketing referrals, and contributes to revenue growth. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES).

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8 Ways to Provide After-Hours Support in SaaS

Userpilot

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. You should offer after-hours customer support so that you can stay connected with customers 24/7, improving their customer experience.

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20 UX Onboarding Best Practices For SaaS Companies

Userpilot

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey.

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Look no further.