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How information architecture define your brand positioning?

UX Planet

Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. Information architecture (IA) is the practice of structuring the content of your product (it applies to website, app, and even books!), it consists of 3 core pillars, users, context, and content.

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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Play video tutorials directly in-app.

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.

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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

Awareness: When users know about your product, and you have their attention. Interest: When users start interacting with your product in a meaningful way. Desire: When users experience the value of your product and are motivated to convert. Action: When users convert. B2B SaaS Funnel Analysis.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

Wondering how to create a resource center for your SaaS product? Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. Gather user data from multiple sources to learn more about customers’ pain points.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. This article shows you how. Focus on the right customer acquisition channels.

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Case Study: Basecamp’s Shape Up From a Product Manager’s Perspective

The Product Coalition

They wanted to be part of the solution. The product manager should fall in love with the problem but definitely not with the solution. The product manager doesn’t come to us with problems but with solutions. How much time we want to spend on developing the solution. Solution ?—?The And this time cannot be exceeded.