Business of Software Conference

AUGUST 2, 2021

The speaker used an example from his native Denmark to illustrate the pitfalls of taking a brand global. Name Change. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly.

Naming 52

Naming Workshop Events Consulting 52

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. Company Values and Culture – a 2022 Product Trend to Watch Carefully. As Natalia Kimli?ková

Analytic Tools 134

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 134

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

Analytic Tools 91

Analytic Tools Data Visualization Research Software Feedback Software 91

Business of Software Conference

JANUARY 19, 2021

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

CTO 52

CTO Advertising Leadership Customer Experience 52

Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday.

Outbound 112

Outbound Customer Experience Education Airlines 112

Intercom, Inc.

NOVEMBER 3, 2022

. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Business of Software Conference

MARCH 11, 2021

As startups, we are often competing against larger more established players that can outspend, out-market and out-sell us. In this brand new talk, April will show you how you can take your competitor’s biggest strengths and turn them into weaknesses. But it doesn’t have to be this way. Upcoming Events.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

Customer Experience 89

Customer Experience Product Research Entertainment User Testing 89

The Product Coalition

DECEMBER 19, 2019

This process includes discovering the company, initially interacting with it, billing, and using and protecting the brand. Take a look at the statistics: According to research by Oracle, 74% of high-level managers are certain that customer experience influences how actively buyers turn into brand advocates. Less words, more data.

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Userpilot

APRIL 21, 2024

Is it booking the product demo? Buying your product? Signing up for a conference? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). To do either, the prospective customer needs to enter their email address, name, and company. Upgrading to a higher plan?

Research Software 83

Research Software Feedback Software User Testing Reporting Tools 83

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Userpilot blog for developer marketing.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. And that just gives you more product-market fit and helps you grow faster. And that’s why, when I list off Windows, iOS, Facebook, those are some of the biggest names.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Tanner’s first human-centered product development team. So what are you waiting for?

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Userpilot

JULY 28, 2023

A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch. An ‘oz mvp’ takes its name from the famous Wizard of Oz, hiding behind a curtain. At the surface level, you’ve got a functional product. through split tests).

Feedback Software 73

Feedback Software User Testing Customer Experience Customer Feedback 73

Userpilot

APRIL 30, 2021

Event marketing. As the world starts to open up again after the coronavirus lockdowns, it will become increasingly important to promote your SaaS business at events and conferences. Userpilot has put on the Product Drive summit , for example, and this has both increased our profile in the SaaS world and driven leads.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. attendee from Businesses of Software Conference, both US, Europe and online. I’d be that guy volunteering at the BoS Conferences there. What do you want to get out of the conference? Welcome and Introductions.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. One of the jobs to be done in our case, for example, is that our customers want to build their own brand. Teresa: Okay.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

The Product Coalition

MAY 15, 2019

As time progressed many Product Managers wondered if they should be a Product Owner and similarly many Product Owners started to wonder where they fit in relation to their Product Manager counterparts. The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H.

Product Management 92

Product Management Product Manager User Testing Product Research 92

The Product Coalition

MAY 24, 2018

With a degree in electrical engineering, Ivy Wan is Head of Product at iMoney Group in Malaysia. Cindy Gottinger is the Head of Product Marketing, Admob & DoubleClick, China at Google. Prior to Google, she has also held a position as Brand Manager at Skoda.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

JULY 20, 2020

Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? So, as a business begins to discover its business model, its product market fit it begins to enjoy the recipe for success or, more specifically, its leaders do. Upcoming Events. Unsubscribe anytime. Transcript.

Weak Development Team 75

Weak Development Team Reporting Tools Research Software Data Visualization 75

Brian Balfour

JANUARY 24, 2019

In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. Describe a step by step process on how to launch.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Oh, and you get to do all this while navigating a completely new corporate culture and learning the names and quirks of hundreds of new coworkers. Shaun Juncal.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Intercom, Inc.

NOVEMBER 25, 2019

. “You could build beautiful high-end seven-fingered gloves and your product might actually be perfect – it’s just the market is very, very, very small” So I think your product strategy is a perfect subset of your company’s strategy, and the only thing that we’re really debating here is how much of a subset is it?

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

svpg

MAY 2, 2016

Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. It would be a very poor strategy to try to please everyone with a single product release. If a customer production issue comes up, how do they respond?

Research Software 92

Research Software Product Research Weak Development Team User Testing 92

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Of course. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Business of Software Conference

MARCH 11, 2020

So I think in this phase you have to build a brand. And so I started to – I’m not a marketer – I started to obsess. Like what does a brand mean? So we had this are we have a conference called Hypergrowth. This was the second year that we’ve that we held the conference. I don’t know.

CTO Coach 52

CTO Coach Weak Development Team User Testing Customer Experience 52

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. What has it been like the second time around?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Take note of that.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Take note of that.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Andrew Chen

MARCH 21, 2016

After navigating a few winding hallways at Uber HQ to find a tucked away conference room, I’m chatting with Andrew Chen about one of his favorite topics: growth hacking. Across the table, he’s telling me about the importance the product plays in growth hacking, all as he taps away on his iPhone. Start with the product.

User Testing 56

User Testing Customer Experience Analytic Tools Reporting Tools 56

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Can I get them to use it? Kieran : Yeah.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

FEBRUARY 7, 2019

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? The most important piece of launch is a brand-new mobile experience, which is pretty awesome. Shishir: Thank you. I absolutely love it.

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

Business of Software Conference

JANUARY 23, 2020

Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? My name is Rahul. Join the smart people who get BoS updates.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

Amplitude

SEPTEMBER 19, 2019

Amplify , our premier product conference, is less than three weeks away. We hope you’ll join us in San Francisco this October 8th for a full day of talks, workshops, and networking with people as passionate about product as you are. Elie Javice, VP of Tech Product Management and CRM at Restaurant Brands International.

Feedback Software 8

Feedback Software Fractional VPE User Testing Data Visualization 8

Business of Software Conference

MARCH 24, 2021

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40