The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Intercom, Inc.

FEBRUARY 3, 2022

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Definition of the Voice of the Customer (VoC). The voice of the customer includes answers to questions like: What do your customers like?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Voice of the customer templates. Definition of the voice of the customer (VoC). What do your customers not like? What do your customers want?

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Alchemer Mobile

MAY 31, 2022

A mobile survey that is served to your customers at the right place and right time helps you understand who they are, why they use your app, and what improvements they want to see. Understanding and acting on emotion and sentiment are key to any customer experience strategy. Five types of mobile survey questions.

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

Alchemer Mobile

JULY 16, 2021

While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization. Customer retention definition. The importance of customer retention. Let’s dive into it.

Customer Feedback 147

Customer Feedback User Testing Customer Experience Feedback Software 147

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

SEPTEMBER 12, 2022

Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. Increase customer lifetime value. But what does it even mean to delight customers? Customer delight is consistently exceeding your customer’s expectations across the entire journey.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. In this article, we will explore: How to leverage AI tools for customer success and retention. How can customer success managers address the challenges and concerns around AI when it comes to providing a better user experience?

Data Visualization 98

Data Visualization Analytic Tools Research Software Customer Experience 98

Intercom, Inc.

AUGUST 8, 2019

Today, we’re dissecting the customer experience at one of the hottest companies around: Slack. As someone who’s immersed in customer-experience questions and concerns day-in and day-out here at Intercom, I was fascinated to hear how Slack’s entire team dedicated itself to thinking about the end-to-end customer experience.

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JULY 15, 2021

SaaS product marketing is a service that’s applied to SaaS products and apps to generate demand and ultimately drive the adoption and retention of the product by the end-user. SaaS product marketing focuses on growing the product by onboarding users across all stages of the user journey. How does it fit within your company?

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. A use case is how customers use your product or service to derive value of some kind.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Intercom, Inc.

JUNE 16, 2020

For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Customers, too, expect more and will put their money where their values are. Customers, too, expect more and will put their money where their values are.

Customer Experience 237

Customer Experience User Testing Reporting Tools Customer Feedback 237

The Accidental Product Manager

MARCH 13, 2023

Pay-TV product managers are losing customers Image Credit: Mike MacKenzie So here’s a question for you. Who provides us with our television is starting to change and the Pay-TV product managers who have been providing this content are starting to come under a lot of pressure. million subscribers in the previous year.

Customer Experience 65

Customer Experience Reporting Tools Product Management Product Manager 65

Alchemer Mobile

OCTOBER 13, 2020

Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and dislikes. Intuitively, customer individuality makes perfect sense. We’re all different.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Intercom, Inc.

MAY 13, 2022

Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. .

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

ProductPlan

JULY 19, 2021

McKinsey & Company’s report proves that product managers need to create an equitable user experience for their customers. . We find ourselves judging our own experiences, purchases, and solutions. Unfortunately, users may find themselves in a precarious situation due to decisions made by a product team.

Customer Experience 52

Customer Experience User Testing User Experience Reporting Tools 52

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Accidental Product Manager

OCTOBER 30, 2023

There is a big bet going on right now that really smart people are going to be able to create a digital world that we’ll all be able to put on headsets and drop into at any time. This all holds a lot of promise, but what does it mean for product managers? There are multiple competing metaverses right now. million.

User Testing 138

User Testing Product Management Product Manager Entertainment 138

Alchemer Mobile

NOVEMBER 9, 2022

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. I don’t have enough time in my day. We hear ya.

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. Customer experience Key Performance Indicators are the metrics that measure the level of interaction between the company and customers.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

The Product Coalition

JUNE 10, 2022

How would you change the Amazon Fresh experience and how would you measure them? Assumptions: Amazon Fresh is an e-commerce site that allows users to shop for their daily groceries. Customers can access Amazon Fresh through the Amazon.com home page that directs them to the Amazon Fresh shopping catalogue. Interviewer: Alright.

Onboarding KPIs 133

Onboarding KPIs Customer Experience User Friction Product Management 133

Alchemer Mobile

JULY 29, 2020

Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Mobile offers consumers a unique way to experience brands, skipping ahead and looping back whenever it makes sense for them personally.

Customer Experience 130

Customer Experience User Testing Customer Feedback Data Visualization 130

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. Personalizing customer workflows according to their needs.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Emerge Insights

FEBRUARY 19, 2024

Far more than a simple file library, design systems are becoming mission-critical hubs that unify experiences, accelerate workflows, and reduce costs.

Research Software 52

Research Software Customer Experience User Experience User Testing 52

The Product Coalition

MARCH 28, 2022

Optimization Guide Customer Lifecycle Optimization Tactics: Landing Page Optimization, Form Optimization and Progressive Profiling. Improve every stage of the customer lifecycle! Customer Lifecycle Definitions This is part 5 of the Customer Lifecycle series.

Customer Experience 128

Customer Experience User Testing Data Visualization Messaging 128

The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

Userpilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. Whether good, bad, or something in between, the sum total of the interactions a customer has with a product can be described as their "product experience." What is product experience?

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 98

The Product Coalition

JANUARY 12, 2023

And What You Can Do to Avoid Them Disclaimer: I don’t really believe you can ‘teach’ Product Management. You can only experience it, make your own mistakes and share your insights with the community. Product Managers I work with often tell me that “the purpose” has been decided by top management “a while ago”.

Product Research 123

Product Research User Testing Weak Development Team Customer Experience 123

Alchemer Mobile

NOVEMBER 25, 2019

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation allows you to achieve better customer fit , greater customer loyalty , higher retention , and charge premium prices. Better customer product fit. Helps build brand loyalty.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 21, 2022

Customer confidence isn’t just a way to close sales more easily. It’s also the foundation to: Build customer loyalty. Attract good-fit customers. So even after the deal is closed, you should still care about customer confidence—which involves following the tactics we’ll show you in this article.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. Why is User Engagement important? Every product manager wants to see how customers enjoy using the product and how much value they see in it. Do you need tools for User Engagement?

Feedback Software 52

Feedback Software Analytic Tools Customer Feedback User Testing 52