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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Let’s get to it.

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How to Track User Sentiment in SaaS: Steps and Tools

Userpilot

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry. Sentiment Analysis Examples.

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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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How to Leverage Funnel Analytics to Streamline Product and Marketing Efforts

Userpilot

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. That's one way to explain the term.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!