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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.

Branding 209
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Value-Based Growth in SaaS: Definition, Strategies, and Examples

Userpilot

To measure the value you deliver, create a system of relevant value metrics, like NPS or Customer Lifetime Value (CLV). By prioritizing customer value over short-term gains, you can enhance your brand reputation. Develop a value-based metrics system How do you know how much value you deliver to your customers?

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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. Through surveys based on the Net Promoter Score system, companies can not only track but also increase the number of loyal customers by examining the data gathered from these Net Promoter Scores.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. However, many firms fail at successful implementation due to common pitfalls. Blue ocean strategy is especially relevant today as many industries are seeing declining profits and growth due to commoditization and saturation.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Differentiate your product from other similar products on the market to avoid product parity. Differentiate your product.