Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. What follows is a lightly edited transcript of the event. We’re excited to share five brand-new product announcements with you today. The last year hasn’t been easy.

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The Product Coalition

MARCH 19, 2021

Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch.

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freshtrax

JULY 19, 2023

is further evidenced by the attendance figures of Anime Expo , the largest anime event in North America. Once a small gathering of under 2000 attendees, the event drew in over 385,000 anime fans this July at Anime Expo 2023! Anime is an especially lucrative marketing tactic when it comes to reaching younger audiences in the U.S.

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Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

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Data Visualization Analytic Tools Customer Experience User Testing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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The Product Coalition

AUGUST 7, 2023

Decoding the Term The term “ Blue-Chip ” finds its origin in the stock market, where it designates stocks of well-established, financially stable corporations. Artistry Beyond Pixels: Blue-Chip NFT Creators When it comes to Blue-Chip NFT development , the creators behind the scenes are nothing short of celebrities in their own right.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Product Development. Go-to-market strategy.

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The Accidental Product Manager

OCTOBER 30, 2023

It turns out that the metaverse is a term for virtual worlds where people can play games and attend events via a personalized digital avatar. It rented this space from TerraZero Technologies, a metaverse development company. Decentraland’s proven ability to hold large-scale events is one of its appeals to product managers.

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Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. This way, you can use your resources efficiently.

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Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

MAY 15, 2024

Appcues is a digital adoption platform offering a two-way integration with Amplitude to sync event data and use Amplitude analytics for user segmentation. Qualtrics is an experience management platform integrating bi-directionally with Amplitude to refine marketing campaigns and user segmentation. Amplitude integrations: Segment.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Product Marketing Feedback Software User Testing Marketing 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers – keeping them up to date with new developments, new features, and the launch of an upcoming product. You should keep best practices, including focusing on one CTA and design consistency and staying on brand, in mind throughout your campaign.

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Feedback Software Research Software Product launches User Testing 98

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

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Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

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Userpilot

MAY 6, 2024

Thanks to user profiling, you can offer personalized experiences, refine your marketing targeting, and extract data-driven insights to inform product development. Product usage data captures how users interact with the product to inform development and engagement strategies. Lik e event tracking or surveys.

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Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

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Data Visualization Analytic Tools Research Software Feedback Software 103

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. So what does customer success for marketing success actually mean in practice? All of these inputs can be used to shape more effective marketing campaigns.

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User Testing Customer Experience Research Software Marketing 52

Mind the Product

DECEMBER 4, 2017

A customer takes to Twitter to vent over a bug, and suddenly, a leader within the marketing organization is firing off urgent emails and then standing at your door. One blog on a competitive win over your product puts the whole development cycle in focus – when it’s not at all clear whether all customers are eager to jump ship.

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Antwak Blog

MARCH 26, 2021

A digital marketer is one who is responsible for creating campaigns and brand awareness online. A digital marketer needs to understand the analytics on how these are working. a digital marketer needs to understand the weaknesses and try to improve its across the digital platform. Basic Steps to become a Digital Marketer.

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Marketing Artificial Inteligence Analytic Tools Weak Development Team 52

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in.

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Data Visualization Customer Feedback Customer Experience Analytic Tools 127

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. At Innovatemap, we believe that knowledge is power.

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Product Marketing Marketing Customer Feedback User Friction 52

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. Content —Develop relevant content to be used for all go-to-market channels and materials.

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Framework Marketing Webinar Document 70

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

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Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Userpilot’s pricing.

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Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

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The Product Coalition

SEPTEMBER 14, 2023

Additionally, we’ll delve into the concept of creating a loyalty community NFT marketplace for your brand. Swoosh: A Game-Changer in the Virtual World Nike, a renowned brand in the realm of sports and fashion, has embraced the power of NFTs and Web3 with its innovative .Swoosh Swoosh platform is redefining the virtual world.

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Product Innovation Educators

MARCH 25, 2019

A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical. She is Amy McWhirter, corporate event host, emcee, and trade show presenter. Avoid marketing speak.

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Presentation Events User Testing User Friction 72

The Product Coalition

AUGUST 2, 2018

INDUSTRY: THE PRODUCT CONFERENCE A three-day product conference based out of Cleveland, Ohio, Industry markets itself as the “world’s fastest growing product management conference.” The event includes presentations by featured speakers as well as working sessions focused on achieving specific goals.

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Events B2B UX Workshop 60

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

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The Product Coalition

APRIL 21, 2020

Mobile App UI Design by Fireart Studio Mobile app development is one of the fastest-growing and evolving industries today. Regardless of a business domain, type, and company size, your brand will likely face the moment when it needs a mobile app to connect with customers and establish better relationships with your target audience.

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