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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Read on to learn more.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you differentiate from these? What’s the state of those systems? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning?

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How customer expectations are rising – and what to do about it

Intercom, Inc.

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. And if their support expectations aren’t met?

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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How to increase trust through UX design?

UX Studio

As a brand or company, design plays a fundamental role in building trust. Additionally, society is paying more attention to a brand’s reputation. Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Mobile payment systems are a good example of this.

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