Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Risk losing competitive advantage.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. A minimum viable product (MVP) is a version of the product with only core features. What are the product goals?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Understand customer needs.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Improve customer service to boost overall product value.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. What is a product launch?

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Product launches 170

Product launches User Friction User Testing Messaging 170

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. Their super powers include truly understanding a target user segment, including their pain points, their proclivities, and what appeals to them.

User Testing 164

User Testing Customer Experience Analytic Tools Product Research 164

Usersnap

SEPTEMBER 12, 2023

Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium?

User Testing 98

User Testing B2C Reporting Tools Onboarding KPIs 98

The Product Coalition

JUNE 1, 2020

How do you get to know your customers? Understand your customers To be a good Product Manager you need to know what your customers want and which problems, habits and preferences they have. To figure this out, you first define the customer profiles. And how do you develop the ability to communicate with everyone?

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. How can you gather such insights?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Step 1: Segment the market.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 99

Data Visualization User Testing Analytic Tools Customer Experience 99

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. Satisfying customer needs is essential for retention and loyalty.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

FEBRUARY 27, 2023

Is Whatfix or Spekit the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 23, 2023

Is Whatfix or Userlane the best tool for customer feedback? In this post, we’ll discuss exactly that – what the perfect tool for customer feedback should deliver and which will be the best choice for your company’s needs. Whatfix and Userlane are good tools for customer feedback. Let’s dive in!

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. What is customer discovery?

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Userpilot

NOVEMBER 12, 2023

What’s more, no competition means that the burden of educating the market falls solely on your shoulders. Everyone will find me because I’m the only one Another common misconception is that customers will naturally gravitate towards your product if it’s the only available solution in the market.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 27, 2023

Is Walkme or Userlane the best tool for customer feedback? In this post, we’ll discuss exactly that – what the perfect too for customer feedback should deliver and which will be the best choice for your company’s needs. Userpilot is the perfect alternative for collecting and analyzing customer feedback in-app.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

Is Whatfix or Apty the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

Is Walkme or Spekit the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

Is Userlane or Apty the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 23, 2023

Is Whatfix or Walkme the best tool for customer feedback? In this post, we’ll discuss exactly that – what the perfect tool for customer feedback should deliver and which will be the best choice for your company’s needs. Whatfix and Walkme are good tools for customer feedback. Let’s dive in!

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

Appcues or Spekit – which is the best tool for customer feedback for your SaaS? Why choose Appcues though if Userpilot can provide you with a more robust customer feedback toolkit, without the hefty price tag? TL;DR Collecting customer feedback is an important task for any product team. Salesforce).

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52