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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

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How did a Zambian architect become a Tokyo-based UX designer after studying at Stanford? – Interview with Nondo Sikazwe Part-1

freshtrax

Although the number of tourists has plummeted in the past years due to the pandemic, the percentage of foreigners in Tokyo has been increasing since 2014 with internationalization rapidly progressing in the city. Nondo was born in Zambia, was a first-class architect in South Africa, and has studied service design in both Japan and the USA.

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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

We will cover study templates, focuses, and trajectory among other facets. Soon after, its studies also focused on service expansions and acquisitions. Researchers must ask themselves several immediate questions: What market segments should studies focus on? How will the study reach participants and interest them?

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How to increase trust through UX design?

UX Studio

As a brand or company, design plays a fundamental role in building trust. Additionally, society is paying more attention to a brand’s reputation. Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Mobile payment systems are a good example of this.

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How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

We will cover study templates, focuses, and trajectory among other facets. Soon after, its studies also focused on service expansions and acquisitions. Researchers must ask themselves several immediate questions: What market segments should studies focus on? How will the study reach participants and interest them?

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5 Best Product Messaging Examples for SaaS

Userpilot

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.