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Leveraging Software Platforms

Roman Pichler

Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates.

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Ten UX/UI Design Challenges That Can Compromise Financial Apps

The Product Coalition

“If you think good design is expensive, you should look at the cost of bad design,” Ralf Speth, a former Jaguar Land Rover CEO. The study by the Design Management Institute analyzed the performance of design-led organizations that place influential design decisions at the top as compared to the Standard & Poor’s index over 10 years.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Stop Saying Nothing: How to Write Copy for Your Software Company

Business of Software Conference

Software, to the average person, is pretty boring. How to Write Copy for Your Software Company 1. Search Amazon for customer reviews on industry-related products or books. One study tested how bottled water brands can use personality in their branding to improve consumer brand recognition and preference.

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Embracing Conflict is Product Management

Ronke PM

These leaders understand that bringing effective products, solutions, and services to market requires consensus building and engaging cross-functional teams in the journey. After all, the partner teams build products, not the product manager alone. We just execute differently, and sometimes we have a bad day or week.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

As it turns out, he’s also quite the writer – since the last time we spoke , he has published not one but two books on engineering. After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track.