The Accidental Product Manager

AUGUST 7, 2023

However, now that they are newly armed with these granular fan insights, artists’ product managers are beginning to tailor marketing messages, communicate with fans in more direct ways, and create new experiences for their die-hard followers. Product managers are beginning to rework how to market tours, merchandise and album releases.

Product Management 65

Product Management Product Manager Management Management 65

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

Customer Experience 92

Customer Experience Product Research Entertainment User Testing 92

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix had the chance to create an entirely new market with no competition. Nokia is another example of a company that had to pivot when the market changed. The market is changing.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

The Accidental Product Manager

MARCH 6, 2023

The tech ecosystem that powers ecommerce has made it easy for product mangers to set up shop, from web design and inventory management to email marketing and sales-tax collection. Online advertisements aren’t as effective as content – like email newsletters or YouTube videos – created by the brands to entertain or inform.

User Testing 65

User Testing Product Management Product Manager Advertising 65

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You can be described as many things. The fallout from hyperstimuli.

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Research Software Technology Telecommunications User Testing 243

DISQO

JANUARY 31, 2020

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

DISQO

JANUARY 31, 2020

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

Amplitude

MAY 6, 2020

We are also more connected—tablets, watches, phones, work laptops, TVs, bikes, consoles, and cars to name a few. If products do not entertain us, make us more effective at our jobs, connect us, inform us, delight and inspire us—we fire them and try something new. “We Today, we—the product-using public—have more choices.

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Data Visualization Reporting Tools Analytic Tools User Testing 140

The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?

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Product launches Branding Entertainment Education 60

UX Studio: Product Management

JULY 14, 2021

As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners. We help startups and established brands optimize their time and resources, prioritize their product design and development efforts and discover untapped business opportunities. .

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Consulting Research Software Reporting Tools User Testing 86

freshtrax

SEPTEMBER 10, 2019

In this article, we will explore some of traditional media’s creative and innovative survival strategies and how they are working in the Japanese market. In 2018, radiko started an audio ads program, which enables advertisers to target specific user segments to promote their brand and/or service. In the United States, 93% of U.S.

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User Testing Research Software Customer Experience Advertising 77

Alchemer Mobile

NOVEMBER 25, 2019

So to give you a little bit of an introduction, and if you’re looking on the webcam, I promise that Robi and I did not coordinate our green and red Christmas attire for today’s webinar, but my name is Ben Johnson. So I’m Robi Ganguly, Co-founder and CEO at Apptentive, and I’ll tell you a little bit about us.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Intercom, Inc.

AUGUST 12, 2021

So, I’m well-versed in go-to-market motions, customer support, customer success, sales, and I think I’ve probably had every role under the sun along the way so far. Messaging has become a really quick, easy way to engage with brands. Left after, as I said, nine and a half years and helped scale another ad tech business.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

freshtrax

JULY 23, 2019

If you are looking to integrate your business into the Japanese market, skimming online for quick answers and visiting Japan alone won’t lay a sturdy foundation for an informed understanding of the Japanese consumer. This means that you might want to change your tone of voice accordingly for your brand communication. OECD, 2019 ).

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User Testing Data Visualization Customer Feedback Product Research 88

The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. The Sneakers Agency is a full-service digital product development company focused on helping brands launch and grow their businesses. The financial industry is not an exception.

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Analytic Tools Research Software Software Developers Software Development 79

Intercom, Inc.

MARCH 12, 2020

It’s when a company recognizes you by name, knows your preferences, and delivers on them. There were a bunch of little kids screaming, and I entertained them for about 45 minutes. I had entertained, so I was comfortable in front of people. Ali: I’m a product marketer. The publisher came up with the name.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Tyner Blain

NOVEMBER 1, 2023

You’ll have exploitable market opportunities, internal capability shortcomings, product improvements to name a few. Customer lifetime value (CLV) is a metric you often see, and this helps with comparisons associated with increasing share-of-wallet, or improving loyalty, or contrasting market segments.

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Feedback Software Customer Feedback Customer Experience User Testing 64

Usersnap

APRIL 15, 2020

Also, their data shows that high effort customer service interactions lead to 88% of customers saying bad things about the brand vs. just 1% for low effort interactions. When lines are long, they have entertainers and costume characters interacting with guests. But even lower-volume brands can try different things to improve results.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. Brands shifted focus to improving long-term retention. So bear with my enthusiasm. There we go.

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User Testing Webinar Data Visualization Feedback Software 173

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. And we also learned that kind of the market we’re in wasn’t the best. It’s been quite entertaining over the years, actually, there been a lot of people. And just a slow, gradual growth.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

PMLesson's Ace the PM Interview

NOVEMBER 15, 2019

You can name any industry type and you would find a promising candidate: Fin-tech, Health-tech, Clean-tech, SaaS, Entertainment. Users also tend to choose a local alternative to a service (instead of choosing a big, global brand) if one exists. Europe is a great place for tech startups. Have you heard of these? That's a wrap!

Analytic Tools 40

Analytic Tools Data Visualization Product Management Product Manager 40

Gainsight

JULY 7, 2021

Plus, it wasn’t often that someone starting a SaaS company in Phoenix, Arizona got to hear from the likes of SaaS all-stars such as Aaron Levie, Tien Tzuo, Neeracha Taychakhoonavudh, Bill Binch, Bernie Kassar, Kia Puhm, Byron Deeter, Roger Lee…and some guy named Nick Mehta. How could we combine the best of both worlds?

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45

The Product Bistro

DECEMBER 28, 2018

These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. Let’s deconstruct this logic. The comment-er was specific.

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Weak Development Team Entertainment Automotive User Testing 195

DISQO

OCTOBER 27, 2014

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to cue themselves to action by attaching their services to the users’ daily routines and emotions.

User Testing 40

User Testing Customer Experience Feedback Software Customer Feedback 40

DISQO

OCTOBER 27, 2014

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to cue themselves to action by attaching their services to the users’ daily routines and emotions.

User Testing 40

User Testing Customer Experience Feedback Software Customer Feedback 40

DISQO

OCTOBER 27, 2014

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to cue themselves to action by attaching their services to the users’ daily routines and emotions.

User Testing 40

User Testing Customer Experience Feedback Software Customer Feedback 40

Intercom, Inc.

APRIL 1, 2021

To correct for the systemic gender and race bias and ensure a better representation of everyone’s experiences, they’re encouraging otherwise unheard voices to speak up and write their stories – namely women and Black people. That’s a bit about how I made it here, and I’ve had a chance to work for two really powerful brands.

Research Software 223

Research Software Customer Experience Healthcare Data Visualization 223

Alchemer Mobile

NOVEMBER 16, 2021

You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market. WOM marketing is one of the oldest forms of marketing, and still makes a huge difference in today’s consumer landscape. Paid mobile app marketing. Pam Moore, Social and Marketing Consultant.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

The Product Coalition

AUGUST 4, 2022

Its market share is projected to reach $534.37 The industries that rely on video streams to provide their services include retail, entertainment, education, gaming, fitness, and even government. Such a wide consumer base ensures a stable and swift growth of the live streaming market.

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Feedback Software Technical Review Weak Development Team User Testing 120

Userpilot

FEBRUARY 14, 2021

on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Amplitude

JUNE 23, 2020

Bracketed retention , as the name suggests, lets you define a custom window and tells you the percentage of users retained within it. Customer experience represents a summation of how customers feel about your brand, the experience they have within your product, their interactions with your company, and every point in the customer journey.

Customer Experience 87

Customer Experience Data Visualization Customer Feedback User Testing 87

Intercom, Inc.

AUGUST 9, 2018

We worked with an amazing local comic artist here in Seattle named Jim Woodring to create all of the artwork, which we componentized and we basically made a graphical way for you to converse with your friends. It matches their brand and their tone and is consistent with what a Progressive insurance customer would expect.

Research Software 145

Research Software User Testing Data Visualization Customer Experience 145

The Product Coalition

OCTOBER 23, 2019

Users expect travel brands to provide them with personalized guidance, the ability to fix their problems at meteoric speed, and a seamless experience with every swipe of the screen. A perfect travel app is not necessarily committed to serving all of the global travel market.

Reporting Tools 60

Reporting Tools Travel Data Visualization Research Software 60

Business of Software Conference

MARCH 24, 2021

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

DISQO

DECEMBER 22, 2017

You may not have heard of XO Group, but if you’re married or have friends who are, you’ve almost certainly come into contact with one of its brands. Levy is charismatic and doesn’t hide his emotional investment in the brand and mission. Installing a mindset to drive creativity and empathy. That’s been really exciting.”

Product Research 40

Product Research User Testing Customer Feedback Data Visualization 40

DISQO

DECEMBER 22, 2017

You may not have heard of XO Group, but if you’re married or have friends who are, you’ve almost certainly come into contact with one of its brands. Levy is charismatic and doesn’t hide his emotional investment in the brand and mission. Installing a mindset to drive creativity and empathy. That’s been really exciting.”

Product Research 40

Product Research User Testing Customer Feedback Data Visualization 40