Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Use the #podcast channel in the Mind the Product Slack community.

Product Research 102

Product Research Customer Experience Entertainment Consulting 102

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Jasmine Jaume, Group Product Marketing Manager ( @tales_of_cake ).

Books 150

Books Technical Review Marketing User Testing 150

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 191

Weak Development Team Customer Experience Technical Review Product Research 191

Roman Pichler

NOVEMBER 12, 2019

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 191

Weak Development Team Customer Experience Technical Review Product Research 191

Mind the Product

AUGUST 20, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Customer Experience 92

Customer Experience Product Research Entertainment User Testing 92

Userpilot

OCTOBER 20, 2022

NPS feedback gives you an overview of customer loyalty as well as how satisfied customers are with your brand. Detractors typically find multiple flaws in your product and may even convince their friends and colleagues not to sign up for your product. They are your power users who actively use your product.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

The Product Coalition

DECEMBER 11, 2020

Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic. Some analysts have posited that influencer marketing is much more impactful with Quibi’s target market than Hollywood A-listers.

Reporting Tools 146

Reporting Tools Download User Testing Certifications 146

The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?

Product launches 60

Product launches Branding Entertainment Education 60

B2B Product Management

SEPTEMBER 29, 2023

It is important to understand the difference between B2B and B2C products as they are essential for you to develop more effective Product, Marketing and Sales strategies. Here is a brief overview of the key differences between B2B and B2C products. Both B2B and B2C marketing are significant for organizations to succeed.

B2C 52

B2C B2B Reporting Tools User Testing 52

Gainsight

OCTOBER 5, 2020

.” It was then that April realized nobody knew how to answer the question or create a formal marketing positioning statement. . It isn’t your viewpoint on the market. . Positioning is not brand positioning. Positioning is not a tagline. . It isn’t the same thing as messaging, which is a common misconception. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Intercom, Inc.

MARCH 12, 2020

There were a bunch of little kids screaming, and I entertained them for about 45 minutes. I had entertained, so I was comfortable in front of people. Ali: I’m a product marketer. But I graduated from that into working in nightclubs, went to college and had regular jobs as well. I thought: “You know what?

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

AUGUST 22, 2019

You can also learn more about Jon and Intercom’s product design team, get free design resources and see open design roles in our brand new design website at intercom.design. The creators also want you to buy them, so they are products. What follows is a lightly edited transcript of the episode.

User Testing 209

User Testing Research Software Feedback Software Analytic Tools 209

The Product Coalition

JANUARY 11, 2024

They also promote their own agendas, do marketing and promotion to attract people to brands and products, selling products and services, and grow their popularity and influence. Product Coalition operates within a market where there’s great demand from people to learn online, especially since the pandemic back in 2020.

Reporting Tools 112

Reporting Tools Education Research Software Construction 112

Userpilot

SEPTEMBER 4, 2023

The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.

Analytic Tools 62

Analytic Tools Data Visualization Feedback Software User Testing 62

The Product Coalition

JANUARY 12, 2024

They also promote their own agendas, do marketing and promotion to attract people to brands, selling products and services, and grow their popularity and influence. Product Coalition operates within a market where there’s great demand from people to learn online, especially since the pandemic back in 2020.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

Userpilot

SEPTEMBER 4, 2023

The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 89

Product Marketing Marketing Research Software Feedback Software 89

Business of Software Conference

FEBRUARY 16, 2021

It’s been quite entertaining over the years, actually, there been a lot of people. 40:38 James Avery, Kevel: But it really got myself and my VP of Marketing, thinking just about positioning a lot more, right, we both read the book, I saw her speak again, at the virtual conference. April Dunford Positioning BoS USA. Wrong foot.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Userpilot

FEBRUARY 14, 2021

on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. Check them out below!

Feedback Software 84

Feedback Software Research Software Customer Experience User Testing 84

BrainStation Product Management

AUGUST 7, 2019

Try a recent episode featuring TripActions Co-Founder and CEO Ariel Cohen discussing the art of finding product-market fit, or dig into a December interview featuring former Brandless CEO and Co-Founder Tina Sharkey sharing how to create products that reflect the values of consumers, not brands. Product Hunt Radio.

User Testing 63

User Testing Research Software Product Research Product Management 63

BrainStation Product Management

AUGUST 7, 2019

Try a recent episode featuring TripActions Co-Founder and CEO Ariel Cohen discussing the art of finding product-market fit, or dig into a December interview featuring former Brandless CEO and Co-Founder Tina Sharkey sharing how to create products that reflect the values of consumers, not brands. Product Hunt Radio.

User Testing 40

User Testing Product Research Research Software Product Management 40

Business of Software Conference

JANUARY 23, 2020

Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. It’s an altogether different kind of product development. Think of your favorite entertainment experience and maybe music and maybe a movie. They tell their friends.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

Business of Software Conference

MARCH 24, 2021

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. But we’re now going to have two concurrent groups of teams working on two concurrent products. we have 56 people in the company.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? entertain or inspire them.

Research Software 119

Research Software B2B User Testing Customer Experience 119