Branding Guidelines Messaging Naming 
UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
The Product Coalition
MARCH 29, 2022
You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?
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Intercom, Inc.
NOVEMBER 17, 2021
Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.
UX Planet
FEBRUARY 1, 2024
Instead of a simple email saying, “Let’s connect on LinkedIn,” users’ contacts received multiple follow-up emails, giving the impression that the messages came directly from the users themselves. In 2022, the European Data Protection Board published guidelines for the detection and avoidance of Dark Patterns.
Roman Pichler
APRIL 5, 2022
Ground rules are guidelines that foster a collaborative mindset, encourage participation, and help the participants treat each other respectfully. Do not engage in side-conversations and don’t answer messages on your electronic devices. 7 Establish Ground Rules. Use reactions in online meetings to signal that you want to say something.
Intercom, Inc.
AUGUST 21, 2019
Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.
The Product Coalition
APRIL 3, 2019
As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?
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