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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.

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Unbottling Differences: Exploring Water Bottle Culture in the US & Japan

freshtrax

This inspired me to dive deeper into the differences in water bottle culture in the US and Japan and how water bottle companies from abroad might find ways to successfully enter the Japanese market and vice versa. Stanley Cup capitalized on the American obsession with branding and status, releasing a series of limited-edition designs.

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

It also opens up new opportunities for the hospitality and tourism industry to compete in a dynamic market landscape. However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world. Moreover, digital transformation has diversely defined consumer behavior in tourism.

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What is Customer Sentiment Score & How to Measure It?

Userpilot

The customer sentiment score can help you tell how well-perceived your brand is. TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Customer sentiment refers to customers’ emotions and attitudes towards your brand, product, or service.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Most companies are in reality reviewing and failing several orders of magnitude less ideas than this. A wifi-enabled juice dispenser that pressed juice from single-serve packets – it is an example of a technology solution in search of a problem. In other words, this is a target market equalling “everyone who moves”.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. Breaking-edge technology usually feels like something that requires advanced technical knowledge. Product managers have a lot of ground to cover.

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